Master the Art of Short-Term Rental Management

The Vacation Rental Formula Business School 
offers expert guidance based on decades of industry experience using practical tools, and proven strategies to help you and your short-term rental team scale successful, hospitality-centric businesses that thrive in a competitive rental market.
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Heather Bayer
VRF B-School
Director of Education & Training
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Introducing
THRIVE Essentials

The perfect onboarding tool to provide the foundational knowledge for anyone new to vacation rental management.

Find out how the Vacation Rental Formula Business School can help you streamline your staff onboarding and have your new talent ready to THRIVE!
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Feel The Difference
With Vacation Rental Training

The Vacation Rental Formula Business School
offers expert guidance, practical tools, and proven strategies to help short-term rental professionals scale successful, hospitality-centric businesses that thrive in a competitive rental market.
Learn More
Heather Bayer
VRF B-School
Director of Education & Training
Photo of Heather Bayer

What is THRIVE?

Trust | Hospitality | Responsibility | Vibrant Environment

Struggling to align your team with their roles in vacation rental management?

The THRIVE Training System is your all-in-one solution!
Build a strong foundation in vacation rental management to empower your team then expand to role-specific training that drives success.

Comprehensive training

THRIVE offers a comprehensive curriculum covering core values, team dynamics, and industry-specific knowledge

Accessibility

The training is designed to be accessible online through desktop or smart devices but then integrated by trained in-house staff members

Individual Certification

Upon completion, team members receive digital certifications applicable to their LinkedIn profiles, enhancing their employability within the industry

Company Certification

Companies completing THRIVE training receive a certified company certification, signaling their commitment to excellence to stakeholders
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Scale your vacation rental business with AI‑driven systems that cut chaos, not standards.

Turn multi-property overwhelm into a streamlined, profitable operation. We help STR managers adopt AI and smarter workflows to save hours, boost revenue, and stay ahead of the competition.

The latest from the industry’s top podcast

Tune in to the latest vacation rental insights and discover new strategies and tactics for your STR. Our podcast is the go-to source for vacation rental owners and managers looking to scale their business.

1.6m
Downloads
615+
Episodes
256+
Reviews
Averaging 4.8* on Chartable

Articles for STR Business Owners

Since 2005, we’ve been sharing industry news and insights, covering everything from vacation rental trends to property management tips and tricks. Our blog is your one-stop-shop for staying in the know and implementing fresh strategies straightaway to keep your business thriving.

Stay up-to-date with the latest industry news and insights on our blog to stay on top of the game and get the most out of your STR business.

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Master the Steps in Revitalizing Your Short-Term Rental Business

Build a profitable rental business that stands out using these steps that help vacation rental owners reach a wider audience, increase bookings, and maximize revenue.

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1. Research and Understand the Short-Term Rental Business
It’s a Business
Make informed decisions and set yourself up for long-term profitability.
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2. Prepare the Property for Rental
Revisiting the Basics
Optimize its layout, decor, and amenities to appeal to renters, while ensuring it’s clean, safe, and well-maintained.
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3. Create a Vacation Rental Marketing Strategy
Powered Up Marketing
Drive bookings and maximize your rental income. Create a marketing strategy that leverages your branding, listing, and social media to reach potential guests.
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4. Managing the Operations of a Rental Business
Running on Rails
Equip yourself with the tools and strategies you need to streamline your operations.
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7. Branding & Marketing as a Property Manager
Marketing Mastery
Develop a strong brand identity and create effective marketing campaigns that reach your target audience and drive bookings.
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6. Managing Properties for Others
the pm pro
Navigate the complexities of property management to build a successful and highly-profitable business.
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5. Create a Core Guest Experience Plan
Hospitality First
Deliver exceptional customer service and create memorable experiences for your guests to build a loyal customer base and drive repeat business.
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8. Attracting Owners
Owner Success
Create compelling value propositions and develop effective outreach strategies to build trust and credibility with property owners to expand your business and increase profitability.
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9. Effective Financial & Operational  Management
Data & Revenue Ninja
Implement financial and operational systems that maximize profitability, minimize risk, and optimize guest experience to drive long-term success and sustainability.
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10. Hiring & Managing a Team
Finding Talent
Work with a strategic goal for recruiting and hiring the right people to maximize business performance.
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Expand your expertise in vacation rental management

Browse our curated course selection and elevate your short-term rental business with expert knowledge and guidance from the best in the industry.

The latest from the industry’s top podcast

Tune in to the latest vacation rental insights and discover new strategies and tactics for your STR. Our podcast is the go-to source for vacation rental owners and managers looking to scale their business.

1.4M
Downloads
500+
Episodes
256+
Reviews
Averaging 4.8* on Chartable
Photo of a woman holding a tablet.

Articles for STR Business Owners

Stay up-to-date with the latest industry news and insights on our blog to stay on top of the game and get the most out of your STR business.

Since 2005, we’ve been sharing industry news and insights, covering everything from vacation rental trends to property management tips and tricks. Our blog is your one-stop-shop for staying in the know and implementing fresh strategies straight away to keep your business thriving.

What Property Managers Are Saying

Trusted by 2,500+ vacation rental professionals

“Regular meetings and Heather's insights have been priceless. She immediately saw the holes in my web site and value offered and through consistent communication and assignments on both our parts.”

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Pamela Taeuffer

Managing Broker at Healdsburg Property Management
Healdsburg, CA

"The community alone is worth it. Being connected to other rental managers facing similar challenges has been invaluable. The strategies I've learned have directly increased our revenue by 40%."

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Jennifer Rodriguez

Founder Beach House Escapes
Charleston, SC

“Having worked with Heather as a trusted mentor for the past year and a half I’ve used her sage and practical advice and the VRF resources to grow my STR business with intention.”

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Terri Hodgson

Owner
 - Limberlost Vacation Rental Management
Muskoka, ON