Scale Your Vacation Rental Business with Confidence, Clarity, and Proven Expertise.

We help short-term rental property management companies (5–250 properties) break through growth plateaus, streamline operations, and future-proof their business with systems, strategy, and innovation.

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Trusted by over 2,500 STR professionals worldwide.

Trusted by the World’s Top Short-Term Rental Operators and Industry Innovators

For over two decades, we’ve helped property managers and STR entrepreneurs—spanning 5 to 250 properties—build resilient, profitable, and future-ready hospitality businesses.

Trusted By:
VRMA logo with blue letters and a triangular arrow symbol.VR Nation logo text in blue.Casago Vacation Rentals logo with stylized text and a triangular roof design.ShortCut$ logo featuring three ascending house-shaped outlines in blue followed by the text 'ShortCut$'.
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Why Trust Us?

  • Proven Revenue & Efficiency Growth
  • Partnerships with VRMA, VRWA, and VR Nation
  • Serving Boutique & Established Operators Providing STR Leadership for over 2 decades
  • Award-Winning Industry Leaders
  • Pioneers in AI Adoption & Implementation


If You’re Growing, You’ve Probably Hit One of These Walls

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  • You’re working in the business, not on it.
  • Operations depend too heavily on you or a few key people.
  • Systems are inconsistent or outdated.
  • Marketing feels scattered, and direct bookings feel out of reach.
  • You know you need innovation—but don’t have time to explore or implement it.
We’ve helped dozens of STR leaders break through these same barriers.

Build a Business That Works With You, Not Against You

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Before

Constant firefighting. Manual processes. Owner churn. Reactive growth.
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After

Confident leadership. Streamlined systems. Predictable revenue. A business built to scale

Our Proven Process to Scale Your STR Company

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1. Assess

Deep Business Audit

We identify the bottlenecks, inefficiencies, and opportunities that are holding your business back.

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2. Design

Custom Growth Roadmap

We craft a strategic plan that aligns systems, people, and profitability with your long-term goals.

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3. Build

System, Team & Execution

We help you implement scalable operations, technology, and processes to run your business efficiently.

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4. Optimize

Leadership, Innovation, and AI Integration

We ensure continuous improvement through leadership coaching and forward-looking innovation.

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What Our Consultancy Clients Are Saying...

“Regular meetings and Heather's insights have been priceless. She immediately saw the holes in my web site and value offered and through consistent communication and assignments on both our parts.”

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Pamela Taeuffer

Managing Broker at Healdsburg Property Management
Healdsburg, CA

"The community alone is worth it. Being connected to other rental managers facing similar challenges has been invaluable. The strategies I've learned have directly increased our revenue by 40%."

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Jennifer Rodriguez

Founder Beach House Escapes
Charleston, SC

“Having worked with Heather as a trusted mentor for the past year and a half I’ve used her sage and practical advice and the VRF resources to grow my STR business with intention.”

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Terri Hodgson

Owner
 - Limberlost Vacation Rental Management
Muskoka, ON
FIND OUT WHY OUR CLIENTS TRUST US

Meet Your Consultants — Heather & Mike

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Heather Bayer

Over 20 years in vacation rental management, Heather built and sold a successful property management company and has spent the last decade training thousands of STR professionals through the Vacation Rental Success Podcast and Vacation Rental Formula platform
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Mike Bayer

With a background in military, firefighting, and entrepreneurial leadership, Mike brings a unique approach to operational clarity, team culture, and technology integration—leading the charge in AI and automation for STR businesses.
Together, they combine deep operational expertise with forward-looking innovation to help STR leaders thrive in a changing market.
Hear Our Story on the Podcast
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Let’s Build the STR Business
You’ve Been Dreaming Of

If you’re ready to stop spinning your wheels and start scaling with clarity, confidence, and sustainable systems. Let’s talk

Book Your Discovery Call