At Vacation Rental Formula, we don’t just teach tactics — we build businesses. Our THRIVE framework is the foundation of every course, guiding short-term rental professionals to sustainable growth, professional standards, and long-term success.

of short-term rental owners say they struggle with consistent guest experience due to lack of training.
Companies that invest in STR-specific training scale their portfolios four times faster than those that don’t.
of STR managers cite staff onboarding and role-specific skills as their biggest operational challenge.
THRIVE Essentials is the perfect tool to onboard new staff quickly and consistently with STR-specific fundamentals.
THRIVE Essentials Providing certification that makes you stand out to employers in the STR industry.sentials is the perfect tool to onboard new staff quickly and consistently with STR-specific fundamentals.
Whether you’re building your first team, reclaiming control from OTAs, or exploring AI to scale smarter, our training meets you where you are — all grounded in the proven THRiVE framework.
AI training gives STR companies the power to streamline operations, elevate guest experience, and scale with confidence. With the right skills, your team works smarter, adapts faster, and turns every challenge into growth.


All built on THRIVE. All designed to help you succeed in short-term rentals.