The First 10 Minutes - A Guide To the Best First Impression

Get the knowledge and expertise to optimize the performance your short-term rental business and stay ahead of the competition in just a few days!

The First 10 Minutes

You will never get a second chance to make a first impression.


This little homily has been around for decades but it still rings just as true today as it did 30 years ago.


Just think about it for a second. Your guests have perhaps been anticipating this vacation for months. They have opened the listing 100 times, they have looked at every photograph, talked about all the amenities, and spent countless hours planning on what they will do when they arrive.


In this course on making a great first impression you are going to focus on the first 10 minutes after the guests arrive at your property. I'll be exploring all the different senses that take part in creating a great first impression so that you can ensure you get it right first time.

In this course, you will learn how to:

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The First 10 Minutes
A VRF B-School Original
$97 - One Time Purchase
Best for those who want long-term access to the course and gain a deeper understanding of your strengths, weaknesses, and tendencies so you can make better decisions about your business strategy
  • Lifetime Access to the full 'First 10 Minutes' course curriculum
  • Access to the VRF B-School Success Circle Community
  • Peer-to-peer messaging with other members in the VRF B-School
  • One dedicated course space in our VRF B-School Success Circle to talk to other students and support each other about course content
Life-Time All Access Pass
Annual Subsciption Coming Soon
$997 - One Time Purchase
Best for those who want to level up their skillset through multiple learning options
  • Access to the full VRF B-School course catalog
  • Access to all future VRF B-School original courses (not 3rd party content)
  • Access to the VRF B-School Success Circle Community
  • Peer-to-peer messaging with other members in the VRF B-School
  • Supplemental documentation, tutorials, checklists, and guidance for all our courses, exclusive to All-Access
  • Exclusive access to LIVE industry expert interviews with Q&A as part of the Vacation Rental Success Podcast
  • A 1-hour consultation with VRF B-School Head of Education Heather Bayer


Frequently asked questions

When does the course start and finish?

The course is self-paced and you may take as long as you need to complete it. There is no time limit for completion.

How long will I have access to the course?

You will have lifetime access to the course when you purchase the individual course. Should VRF B-School close or change ownership you will be given no less than 90 days notice if your access will change. You will have guaranteed access for no less than one year after purchase.

How do I access the course materials?

Log in to VRF B-School Courses by clicking Login in the upper right of this page or by going here.

Course videos are not available for download and must be viewed through the platform. Some items, such as course worksheets, will be available to download.

You can also download the Kajabi App for iOS here or Android here for access on smart devices. Offline viewing is not available on the app.

What equipment/tools will I need to complete the course?

Access to a computer or smart device, spreadsheet software (Excel or Google Spreadsheets), an email account, and an eager and open mind!

What if I am unhappy with the course?

Oh no! We don't want that! We offer a 30-day money back guarantee on individual course purchases. If you are unhappy with the course for any reason, let us know within the first 30 days and we will refund your payment. We will even email you a reminder before the 30 days is up to make sure you are happy.

What do I do if I need help?

For questions about your billing or accessing the course materials, email

If you have a question about how you put the course methods to work in your own business, we encourage you to ask those in the VRF B-School Success Circle Facebook Group.