It’s tough to know where to start with content creation but you have to start somewhere.
You need to create content your target audience is looking for otherwise they are unlikely to find your site, and the best way to do that is by answering the questions they will have about traveling to the location.
Looking at examples is a good way to get some ideas and there is none better than Make It Jamaica – the site for Mais Oui luxury villa in Jamaica.
In the dropdown box under Experience Jamaica are questions and topics that visitors to Jamaica are likely to ask – all good for SEO purposes. Each question is then answered in multiple blog posts.
A good start is to create a content plan.
This might include blog posts, social media updates, email newsletters, videos, and more. Keep in mind that you don't need to create everything from scratch - you can repurpose existing content or curate content from other sources.
With your plan in place, start creating your content. Focus on creating high-quality content that provides value to your target audience. Use keywords and topics that will help your content get found in search engines.
Promote your content is the next key step as this is what will bring visitors to your site. Many content creators make the mistake of posting it on their site and expecting people to find it which just doesn’t happen. Instead, share your blog posts on social media, include links to your content in email newsletters, and reach out to other websites or bloggers in your industry to see if they would be interested in sharing your content.