Share VRS290 – 10 Great Plugins For Your Vacation Rental Website If you want to #BookDirect you need your own website. If you go the WordPress route, there are thousands of plugins that can increase the functionality of your site, make it look professional and are easy to use. Jason Beaton, partner at Vacation Rental Formula, and digital marketing expert talks us through 10 plugins you […]
Share VRS248 – Content Marketing & Copywriting to Boost Your Vacation Rental Traffic This episode is for you if you want to seriously look at driving traffic to a website or listing, and are willing to work at it. Content marketing has been around for a long time, but it’s never been more important in our market as it is now. With millions of short-term rentals vying for […]
Share The Things We Forget – Being Proactive and Not Reactive Building a vacation rental business involves a lot of moving parts. From staging the property, taking photographs, and sourcing the right linens and towels, to choosing the best reservation system, communicating with guests, and everything in between — it can be tough to manage it all. Occasionally, something will slip through the cracks, and when […]
Share VRS184 – Vacation Rental Marketing 2.0 with Mike Bayer Marketing for your vacation rental business can seem like a hard slog. There’s always something to do and be planning, even when you only have a finite number of weeks to rent. It can be overwhelming and often feels like an uphill challenge given the nature of OTAs and their ever-changing demands. The first thing […]
Share VRS159 – December Vacation Rental Mashup With Matt Landau Here’s another great conversation with Matt Landau from The Vacation Rental Marketing Blog. In this episode we explore our first experiences with Airbnb – Matt tried it out in a New York apartment, and I have just booked a house in Ottawa for a 3-night stay in February. It’s been a bit of an eye-opener […]
Share VRS154 – The Vacation Rental Conversion Conversation Part 1 First things first! If you have never been to a conference, in person, that is focused around a topic or industry that you are passionate about, then you are missing out. I don’t mean like you missed out on the last cookie or you didn’t make it to the grocery store before is closed. […]
Share VRS152 – Vacation Rental Managers Association Conference Review Over the course of a year, I’ll talk to hundreds of influential vacation rental professionals from owners and managers to technology product developers, insurers, web designers and other providers to the industry. And talking over Skype or on the phone is great but nothing beats the face-to-face connection that a good conference brings.
Share VRS121 – Books, Productivity and Bright Shiny Things Looking back over the years since I started in this business, I’ve tried hundreds of apps, resources, and systems, read books, and articles, and am always on the lookout for new and innovative ideas that will improve my businesses. It’s been a while since I shared my favorite productivity resources, and the books I’m reading, […]
Share VRS118 – Successful Owner Series – Dean Curtis I love to talk to owners who have been so successful with their vacation rental business, that it grows beyond one property, and sets them on a path they hadn’t envisaged at the start. That is the case with my guest on this episode. Dean Curtis and his wife (who is a realtor) wanted to […]
Share How To Write Captivating Copy For Your Vacation Rental Website What inspires you? What captures your attention when you visit a website so that you explore every page? Perhaps it’s the eye-catching design or photos that get your initial interest, but it’s the words that will spark the desire to read more. When you write for your website or blog it’s important to pay close […]
