Share VRS270 – 7 Alternative Ways to Promote Your Vacation Rental Business How do you get seen in a market that is so crowded? When there are thousands of similar properties vying for travelers attention it’s pretty near impossible to get to the top of the search. In this episode, we explore 7 different ways of getting your property in front of prospective guests long before they […]
Share VRS247 – Social Media Marketing for Vacation Rentals with Jodi Bourne There’s no denying it now – I have to get to grips with Instagram. I’m currently watching my daughter-in-law, Andrea, building her audience on Instagram with my son, Mike, as they document their sailing adventures via @BayerFootTravels and I am seeing and hearing how much fun they are having figuring it all out. Statistics suggest there will […]
Share VRS223 – Vacation Rental Marketing Takeaways From Traffic And Conversion We have always advocated the importance of attending conferences and we will continue to do so…even if we sound like a broken record. The boost in motivation, productivity, and all-out enthusiasm when you surround yourself with people doing the same thing as you is infectious. Mike (our CEO) and Jason (CMO) just attended the largest […]
Share VRS212 – 7 Activities To Grow Your Vacation Rental Business in 2018 There’s no doubt, being in the vacation rental business becomes more challenging every year. While we love the growth of the business it’s brought with it an increase in competition, a rise in guest expectations, and the need to be on top of technology. In this episode, I wanted to share what I think we […]
Share VRS183 – Why Content Will Win For Your Vacation Rental Business with Alan Egan There are two types of vacation rental owners. Those that accept bookings, and those that make bookings. So says today’s guest, the one and only Alan Egan. For those of you who know Alan, he has been in and around this industry for over two decades and was one of the first owners/managers blogging about […]
Share VRS164 – Facebook Marketing for Vacation Rentals with April Burns and David Thompson Social media experts David Thompson and April Burns fromInterCoastal Net Designs, join me in this episode to talk about the importance of engagement on social media for vacation rental professionals. We’re often told to ‘Be Everywhere’ and it’s tough to keep up. Posting on Twitter, Facebook, Instagram, and Pinterest is time-consuming and can be frustrating. […]
Share VRS159 – December Vacation Rental Mashup With Matt Landau Here’s another great conversation with Matt Landau from The Vacation Rental Marketing Blog. In this episode we explore our first experiences with Airbnb – Matt tried it out in a New York apartment, and I have just booked a house in Ottawa for a 3-night stay in February. It’s been a bit of an eye-opener […]
Share VRS152 – Vacation Rental Managers Association Conference Review Over the course of a year, I’ll talk to hundreds of influential vacation rental professionals from owners and managers to technology product developers, insurers, web designers and other providers to the industry. And talking over Skype or on the phone is great but nothing beats the face-to-face connection that a good conference brings.
Share VRS075 – Pesky Vacation Rental Owners and Social Media Tips with Lynn Abaté Johnson The title of this episode refers to a recent Skift article that pointed to a challenge that’s been in front of the big listing sites and OTAs from the outset: “Major players from Airbnb and HomeAway to the Priceline Group and TripAdvisor have tapped into only about one-fifth of the addressable $100 billion vacation rental […]
Share VRS059 – Make Video For Vacation Rental Your Goal for 2015 with Lou Bortone One of my goals for 2015 is to create video content for my agency site. I want to help guests make great vacation choices and provide information to our owners on how to make their properties even more welcoming. But….I have been putting it off, because it seemed way too complicated and my perfectionism is […]
