All posts in " Social Media "

VRS270 – 7 Alternative Ways to Promote Your Vacation Rental Business

How do you get seen in a market that is so crowded? When there are thousands of similar properties vying for travelers attention it’s pretty near impossible to get to the top of the search. In this episode, we explore 7 different ways of getting your property in front of prospective guests long before they […]


VRS247 – Social Media Marketing for Vacation Rentals with Jodi Bourne

There’s no denying it now – I have to get to grips with Instagram. I’m currently watching my daughter-in-law, Andrea, building her audience on Instagram with my son, Mike, as they document their sailing adventures via @BayerFootTravels and I am seeing and hearing how much fun they are having figuring it all out. Statistics suggest there will […]


VRS223 – Vacation Rental Marketing Takeaways From Traffic And Conversion

We have always advocated the importance of attending conferences and we will continue to do so…even if we sound like a broken record. The boost in motivation, productivity, and all-out enthusiasm when you surround yourself with people doing the same thing as you is infectious. Mike (our CEO) and Jason (CMO) just attended the largest […]


VRS212 – 7 Activities To Grow Your Vacation Rental Business in 2018

There’s no doubt, being in the vacation rental business becomes more challenging every year. While we love the growth of the business it’s brought with it an increase in competition, a rise in guest expectations, and the need to be on top of technology. In this episode, I wanted to share what I think we […]


VRS164 – Facebook Marketing for Vacation Rentals with April Burns and David Thompson

Social media experts David Thompson and April Burns fromInterCoastal Net Designs, join me in this episode to talk about the importance of engagement on social media for vacation rental professionals. We’re often told to ‘Be Everywhere’ and it’s tough to keep up. Posting on Twitter, Facebook, Instagram, and Pinterest is time-consuming and can be frustrating. […]


VRS159 – December Vacation Rental Mashup With Matt Landau

Here’s another great conversation with Matt Landau from The Vacation Rental Marketing Blog. In this episode we explore our first experiences with Airbnb – Matt tried it out in a New York apartment, and I have just booked a house in Ottawa for a 3-night stay in February. It’s been a bit of an eye-opener […]


VRS152 – Vacation Rental Managers Association Conference Review

Over the course of a year, I’ll talk to hundreds of influential vacation rental professionals from owners and managers to technology product developers, insurers, web designers and other providers to the industry. And talking over Skype or on the phone is great but nothing beats the face-to-face connection that a good conference brings.


VRS130 – Paid Advertising For Vacation Rental With Conrad O’Connell

It was a real pleasure to invite Conrad back onto the podcast for Part 2 of our interview – this time featuring his great insights into paid advertising. Our property management company has been in business for 12 years and we’ve never seen the need to use paid ads. Over the years we’ve built up […]

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