Using scarcity strategies is a solid way of driving traffic to your short-term rental website and encouraging conversion to a vacation rental booking when they get there, and here’s how.
Converting lookers to bookers is the holy grail of short-term rental whether you list on the OTAs or have a direct book site. However, unless you want to roll the dice on algorithms and hope your listing rises to the top, you have no real control in the larger world of STR marketing.
We are heading into some challenging times. Reduced demand, increased supply, and a growing pushback on rates may combine to create a perfect storm in 2023. Getting ahead of the potential for trouble means you’ll need to be proactive in your planning strategy.
Do you have a brand for your Short-Term Rental business? Not just a logo or consistent site colors and fonts, but a real brand that you are becoming known by? What is a Vacation Rental brand anyway?
There was a lot to unpack from the 2022 Book Direct show that had a single stream so, although there wasn’t a massive amount of content, the presentations were all of a very high quality with a few excellent panel discussions.
Referrals can be the cheapest form of marketing, particularly when they are of the word-of-mouth variety. Someone loves your business – they had a wonderful experience with you and want to share it with others. They become your raving fans.
Jodi Bourne, talks about the technical aspects of getting your valuable content into the hands of your audience and then nurturing them through an automated email sequence. Using practical examples and a deep knowledge of the components of successful email marketing campaigns, she makes a complex topic simpler to understand.
Are you wired to create remarkable experiences for your guests? If so, you may be a Destinationaire, according to Wil Slickers, the founder of Hospitality FM, a network of podcasts focused on the hospitality industry.
Leo Walton, co-founder of Superhog talks about all things that go on behind the scenes of our business as we attempt to verify our guests, manage risks efficiently and avoid fraudulent activity and chargebacks.
A Key Data statistic states the average stay value (ASV) for direct bookings is more than double the ASV on Airbnb. It’s just one reason more owners and mangers are embracing the book direct movement.
