Share VRS276 – Growing Your Vacation Rental Email List with Lead Magnets Direct marketing to our potential guests is tough. Invariably the OTAs will get to them first with an instant booking, and they are making it increasingly difficult for owners and managers to create any form of relationship with guests before their stay. But, if we were to capture their emails before they get to the […]
Share VRS275 – Why You Should Be Using Pinterest For Your Vacation Rental with Jodi Bourne Jodi Bourne is first and foremost a travel marketing expert. Bring in the knowledge of the vacation rental market and you have a priceless combination and I’m happy to have her back on the show to talk about how we can use Pinterest to capture the dreamers, the planners, and the bookers. I’m an early […]
Share VRS271 – Let’s Book Direct! With Annie Switzer and Joe Godar Last year, the inaugural #BookDirect Guest Education Day reached an estimated 3.5 million travelers with direct email campaigns and had a social reach of over 24 million consumers. A year later, the movement hasn’t lost any momentum as more and more owners, and property managers release their dependence on the major OTAs and increase their confidence in […]
Share VRS270 – 7 Alternative Ways to Promote Your Vacation Rental Business How do you get seen in a market that is so crowded? When there are thousands of similar properties vying for travelers attention it’s pretty near impossible to get to the top of the search. In this episode, we explore 7 different ways of getting your property in front of prospective guests long before they […]
Share VRS247 – Social Media Marketing for Vacation Rentals with Jodi Bourne There’s no denying it now – I have to get to grips with Instagram. I’m currently watching my daughter-in-law, Andrea, building her audience on Instagram with my son, Mike, as they document their sailing adventures via @BayerFootTravels and I am seeing and hearing how much fun they are having figuring it all out. Statistics suggest there will […]
Share VRS231 – Vacation Rental Masterclass with John Oden Season 1 of Matt Landau’s A Sense of Place has highlighted the amazing work that owners and managers do to create what he calls the ‘Limited Edition’ style of vacation rentals. These aren’t sterile locations that bear no relation to the comfort and style we’ve come to expect from our unique brand of accommodation. They […]
Share 5 Critical Phases Every Vacation Rental Guest Experiences When was the last time you thought about all of the different things that happen before a guest books a stay at your vacation rental? Sometimes guests find you from an Online Travel Agency (OTA) like Airbnb or HomeAway. Others might come from a listing. Other times a guest may come across your website (you […]
Share VRS184 – Vacation Rental Marketing 2.0 with Mike Bayer Marketing for your vacation rental business can seem like a hard slog. There’s always something to do and be planning, even when you only have a finite number of weeks to rent. It can be overwhelming and often feels like an uphill challenge given the nature of OTAs and their ever-changing demands. The first thing […]
Share VRS177 – The Vacation Rental Collaboration Revolution with Vince Perez of Fetch My Guest There’s a lot of talk about independence in our industry; how to achieve success without being swallowed up by the behemoth listing sites, and whether branding is worth the time and effort. I have a personal stake in all this. As a small property manager facing the challenge from sites wanting to wipe out our […]
Share VRS175 – PR for Vacation Rentals with Jessica Gillingham Have you ever wondered how to get your vacation rental mentioned in a media article, or thought you may have a story that would be interesting enough to feature in a travel blog? Some years ago when I was running our UK based company, Clearwater Holidays, we wanted to get the message out about our […]
