All posts in " Listing Site Independence "
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VRS271 – Let’s Book Direct! With Annie Switzer and Joe Godar

Last year, the inaugural #BookDirect Guest Education Day reached an estimated 3.5 million travelers with direct email campaigns and had a social reach of over 24 million consumers. A year later, the movement hasn’t lost any momentum as more and more owners, and property managers release their dependence on the major OTAs and increase their confidence in […]

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VRS219 – Vacation Rental Book Direct Round Table Discussion

This special episode brings together four top vacation rental experts to share their thoughts on this first Guest Education Day. With the hashtag #BookDirect, February 7th is the day designated to bring the attention of the travelling public, media and other interested parties, to the benefits of booking directly with a property owner or manager. […]

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VRS210 – How to Create a Great Lead Magnet with Jason Beaton

In episode 206 I spoke to digital marketing expert Jason Beaton about the importance of growing your email list. We discussed the issue that impacts everyone – how difficult it is to get people to give up their email address. Without that essential piece of information, it’s tough to start a book-direct campaign. Growing your […]

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VRS160 – Crowdfunding For The Future Of Vacation Rental

2016 has been a turbulent year for the vacation rental industry and it seems that there’s something in the air. An unrest and dissatisfaction that is going beyond simple griping about traveler fees and the control that OTAs are tightening around our business models. In September, UK based Rentivo sent out a survey asking their […]

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VRS102 – Expedia, Home Away, Airbnb and Giving Back with Matt Landau

It wasn’t unexpected. The acquisition of Home Away by Expedia should not have come as a surprise, but for many owners and managers, the announcement delivered a wake-up call. And who better to ask about the impact, repercussions and potential fallout of this than Mr. VR Marketing himself, Matt Landau. Fresh off an interview with […]

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VRS096 – Regaining Control of Your Vacation Rental Business with Vince Perez

I met Vince Perez in San Diego at the 2014 VRMA conference and was immediately taken with his passion and enthusiasm for the vacation rental industry and particularly some of his ideas for bringing control back to owners and managers. Since he is also a speaker at this year’s Vacation Rental World Summit, it was […]