Share VRS278 – Digital Marketing and Google Analytics for your Vacation Rental Business with Jason Beaton So, you’ve got a great idea for a lead magnet to attract your website visitors to share their email address and have spent hours on Canva creating something that has massive value for your audience, looks professional and is going to bring loads more leads to your email list. Now what? How do you get […]
Share VRS271 – Let’s Book Direct! With Annie Switzer and Joe Godar Last year, the inaugural #BookDirect Guest Education Day reached an estimated 3.5 million travelers with direct email campaigns and had a social reach of over 24 million consumers. A year later, the movement hasn’t lost any momentum as more and more owners, and property managers release their dependence on the major OTAs and increase their confidence in […]
Share VRS244 – Achieving Vacation Rental Listing Site Independence with Lynne Arbuthnott Getting independence from the OTAs usually means a couple of things. You have to work hard at it and have to know what your goals are. It’s no good just cutting ties with Home Away or Airbnb and declaring you are going it alone. Not if you want to continue to drive traffic to your […]
Share VRS219 – Vacation Rental Book Direct Round Table Discussion This special episode brings together four top vacation rental experts to share their thoughts on this first Guest Education Day. With the hashtag #BookDirect, February 7th is the day designated to bring the attention of the travelling public, media and other interested parties, to the benefits of booking directly with a property owner or manager. […]
Share VRS210 – How to Create a Great Lead Magnet with Jason Beaton In episode 206 I spoke to digital marketing expert Jason Beaton about the importance of growing your email list. We discussed the issue that impacts everyone – how difficult it is to get people to give up their email address. Without that essential piece of information, it’s tough to start a book-direct campaign. Growing your […]
Share VRS199 – Can Vacation Rental Owners Regain Control with Amy Hinote of VRM Intel “I do think we will see another disruptor in this space. I do not think that the booking paths that Airbnb, Homeaway, Trip Advisor and Booking.com are currently utilising are the best for our industry. Someone is going to crack that code.” – Amy Hinote We are blessed in this industry with some highly intelligent […]
Share VRS177 – The Vacation Rental Collaboration Revolution with Vince Perez of Fetch My Guest There’s a lot of talk about independence in our industry; how to achieve success without being swallowed up by the behemoth listing sites, and whether branding is worth the time and effort. I have a personal stake in all this. As a small property manager facing the challenge from sites wanting to wipe out our […]
Share VRS160 – Crowdfunding For The Future Of Vacation Rental 2016 has been a turbulent year for the vacation rental industry and it seems that there’s something in the air. An unrest and dissatisfaction that is going beyond simple griping about traveler fees and the control that OTAs are tightening around our business models. In September, UK based Rentivo sent out a survey asking their […]
Share VRS102 – Expedia, Home Away, Airbnb and Giving Back with Matt Landau It wasn’t unexpected. The acquisition of Home Away by Expedia should not have come as a surprise, but for many owners and managers, the announcement delivered a wake-up call. And who better to ask about the impact, repercussions and potential fallout of this than Mr. VR Marketing himself, Matt Landau. Fresh off an interview with […]
Share VRS096 – Regaining Control of Your Vacation Rental Business with Vince Perez I met Vince Perez in San Diego at the 2014 VRMA conference and was immediately taken with his passion and enthusiasm for the vacation rental industry and particularly some of his ideas for bringing control back to owners and managers. Since he is also a speaker at this year’s Vacation Rental World Summit, it was […]
