guest personas Archives - Vacation Rental Formula
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VRS241 – Vacation Rental Renovation Stories with Tyann Marcink

There is something addictive about this business, and Tyann Marcink, founder of the VR Mastered Bootcamp, knows this more than most. She is a talented vacation rental photographer, has undertaken numerous VR makeovers and is the owner of multiple properties, the latest of which is a fully renovated former bank in the small town of […]

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Vacation Rental Marketing: Using Personas to Help Increase Your Bookings

The key to any successful marketing campaign is to know who you are targeting. This is no exception when you are building a vacation rental marketing strategy. The first step is to develop the persona or avatar who will be the focus of your marketing efforts. Let’s start with how they are used. How Advertisers […]

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5 Critical Phases Every Vacation Rental Guest Experiences

When was the last time you thought about all of the different things that happen before a guest books a stay at your vacation rental? Sometimes guests find you from an Online Travel Agency (OTA) like Airbnb or HomeAway. Others might come from a listing. Other times a guest may come across your website (you […]

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VRS211 – Paying it Forward with Vacation Rental Owner Bob Garner

Who hasn’t dreamed of quitting the day job and enjoying life in an idyllic location, following a passion of meeting people and helping create amazing experiences? This is what Bob Garner did in 2005 when, together with his long-time partner, Ian, they gave up their corporate careers in London, bought a derelict farmhouse in a […]