Share VRS297 – How We Saved The Summer For Our Vacation Rental Agency For the last 15 years, we’ve seen a continuous pattern of high demand and low inventory in our property management business in July and August. It’s why we’ve been able to almost guarantee 100% occupancy to new owners, providing they priced competitively and delivered an attractively presented property. Until summer 2019, when in mid-June we […]
Share VRS278 – Digital Marketing and Google Analytics for your Vacation Rental Business with Jason Beaton So, you’ve got a great idea for a lead magnet to attract your website visitors to share their email address and have spent hours on Canva creating something that has massive value for your audience, looks professional and is going to bring loads more leads to your email list. Now what? How do you get […]
Share VRS276 – Growing Your Vacation Rental Email List with Lead Magnets Direct marketing to our potential guests is tough. Invariably the OTAs will get to them first with an instant booking, and they are making it increasingly difficult for owners and managers to create any form of relationship with guests before their stay. But, if we were to capture their emails before they get to the […]
Share Vacation Rental Marketing: Using Personas to Help Increase Your Bookings The key to any successful marketing campaign is to know who you are targeting. This is no exception when you are building a vacation rental marketing strategy. The first step is to develop the persona or avatar who will be the focus of your marketing efforts. Let’s start with how they are used. How Advertisers […]
Share VRS212 – 7 Activities To Grow Your Vacation Rental Business in 2018 There’s no doubt, being in the vacation rental business becomes more challenging every year. While we love the growth of the business it’s brought with it an increase in competition, a rise in guest expectations, and the need to be on top of technology. In this episode, I wanted to share what I think we […]
Share VRS155 – The Vacation Rental Conversion Conversation Part 2 I have a lot of questions about email marketing, and my go-to person for the answers is my son and business partner, Mike Bayer. Mike has made digital marketing his specialty and he not only talks about it – he is consistently walking the talk. From our early days of using Aweber to our business […]
Share VRS126 – 5 Habits Every Vacation Rental Owner Should Develop Renting out a property professionally is no walk in the park. It’s arduous at times. It eats up hours with marketing, activity on social media and keeping abreast of changes in the marketplace. And sometimes it feels as though all that work is for nothing when the inquiries you answered don’t convert into bookings, and […]
Share VRS078 – Landing Pages and Lead Generation For Your Vacation Rental Business I have a big confession to make and it’s a little embarrassing. We do not have a mailing list…………yes I hear the crickets too. I don’t mean for Cottage Blogger – that’s different. If you check out the top of our home page you’ll see there is my free book – Staged to Rent (our lead […]
