Share Vacation Rental Marketing: Using Personas to Help Increase Your Bookings The key to any successful marketing campaign is to know who you are targeting. This is no exception when you are building a vacation rental marketing strategy. The first step is to develop the persona or avatar who will be the focus of your marketing efforts. Let’s start with how they are used. How Advertisers […]
Share VRS212 – 7 Activities To Grow Your Vacation Rental Business in 2018 There’s no doubt, being in the vacation rental business becomes more challenging every year. While we love the growth of the business it’s brought with it an increase in competition, a rise in guest expectations, and the need to be on top of technology. In this episode, I wanted to share what I think we […]
Share VRS155 – The Vacation Rental Conversion Conversation Part 2 I have a lot of questions about email marketing, and my go-to person for the answers is my son and business partner, Mike Bayer. Mike has made digital marketing his specialty and he not only talks about it – he is consistently walking the talk. From our early days of using Aweber to our business […]
Share VRS078 – Landing Pages and Lead Generation For Your Vacation Rental Business I have a big confession to make and it’s a little embarrassing. We do not have a mailing list…………yes I hear the crickets too. I don’t mean for Cottage Blogger – that’s different. If you check out the top of our home page you’ll see there is my free book – Staged to Rent (our lead […]
