digital marketing Archives - Vacation Rental Formula
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VRS276 – Growing Your Vacation Rental Email List with Lead Magnets

Direct marketing to our potential guests is tough. Invariably the OTAs will get to them first with an instant booking, and they are making it increasingly difficult for owners and managers to create any form of relationship with guests before their stay. But, if we were to capture their emails before they get to the […]


VRS223 – Vacation Rental Marketing Takeaways From Traffic And Conversion

We have always advocated the importance of attending conferences and we will continue to do so…even if we sound like a broken record. The boost in motivation, productivity, and all-out enthusiasm when you surround yourself with people doing the same thing as you is infectious. Mike (our CEO) and Jason (CMO) just attended the largest […]


VRS210 – How to Create a Great Lead Magnet with Jason Beaton

In episode 206 I spoke to digital marketing expert Jason Beaton about the importance of growing your email list. We discussed the issue that impacts everyone – how difficult it is to get people to give up their email address. Without that essential piece of information, it’s tough to start a book-direct campaign. Growing your […]


VRS164 – Facebook Marketing for Vacation Rentals with April Burns and David Thompson

Social media experts David Thompson and April Burns fromInterCoastal Net Designs, join me in this episode to talk about the importance of engagement on social media for vacation rental professionals. We’re often told to ‘Be Everywhere’ and it’s tough to keep up. Posting on Twitter, Facebook, Instagram, and Pinterest is time-consuming and can be frustrating. […]


VRS127 – Takeaways from the Vacation Rental Success Summit 2016

For two days in Toronto, there was a place where everywhere you went the conversation was on the same topic. In the hallways, the social center, the dining room, and even in the fitness center – the talk was vacation rentals. The Vacation Rental Success Summit brought together some of the most interesting, influential and […]


VRS123 – Pinterest For Vacation Rental Impact – with Nancy McAleer

Take three beautiful properties, a content-rich website and a passionate owner who understands the value of blogging and focused social media activity, and you have a recipe for vacation rental success. As an executive with Canadian retail company, Jacob, Nancy McAleer had a high-powered job that ended with a ‘golden parachute’ offer when the company […]