Share VRS297 – How We Saved The Summer For Our Vacation Rental Agency For the last 15 years, we’ve seen a continuous pattern of high demand and low inventory in our property management business in July and August. It’s why we’ve been able to almost guarantee 100% occupancy to new owners, providing they priced competitively and delivered an attractively presented property. Until summer 2019, when in mid-June we […]
Share VRS290 – 10 Great Plugins For Your Vacation Rental Website If you want to #BookDirect you need your own website. If you go the WordPress route, there are thousands of plugins that can increase the functionality of your site, make it look professional and are easy to use. Jason Beaton, partner at Vacation Rental Formula, and digital marketing expert talks us through 10 plugins you […]
Share VRS276 – Growing Your Vacation Rental Email List with Lead Magnets Direct marketing to our potential guests is tough. Invariably the OTAs will get to them first with an instant booking, and they are making it increasingly difficult for owners and managers to create any form of relationship with guests before their stay. But, if we were to capture their emails before they get to the […]
Share VRS275 – Why You Should Be Using Pinterest For Your Vacation Rental with Jodi Bourne Jodi Bourne is first and foremost a travel marketing expert. Bring in the knowledge of the vacation rental market and you have a priceless combination and I’m happy to have her back on the show to talk about how we can use Pinterest to capture the dreamers, the planners, and the bookers. I’m an early […]
Share VRS223 – Vacation Rental Marketing Takeaways From Traffic And Conversion We have always advocated the importance of attending conferences and we will continue to do so…even if we sound like a broken record. The boost in motivation, productivity, and all-out enthusiasm when you surround yourself with people doing the same thing as you is infectious. Mike (our CEO) and Jason (CMO) just attended the largest […]
Share VRS210 – How to Create a Great Lead Magnet with Jason Beaton In episode 206 I spoke to digital marketing expert Jason Beaton about the importance of growing your email list. We discussed the issue that impacts everyone – how difficult it is to get people to give up their email address. Without that essential piece of information, it’s tough to start a book-direct campaign. Growing your […]
Share VRS164 – Facebook Marketing for Vacation Rentals with April Burns and David Thompson Social media experts David Thompson and April Burns fromInterCoastal Net Designs, join me in this episode to talk about the importance of engagement on social media for vacation rental professionals. We’re often told to ‘Be Everywhere’ and it’s tough to keep up. Posting on Twitter, Facebook, Instagram, and Pinterest is time-consuming and can be frustrating. […]
Share VRS127 – Takeaways from the Vacation Rental Success Summit 2016 For two days in Toronto, there was a place where everywhere you went the conversation was on the same topic. In the hallways, the social center, the dining room, and even in the fitness center – the talk was vacation rentals. The Vacation Rental Success Summit brought together some of the most interesting, influential and […]
Share VRS123 – Pinterest For Vacation Rental Impact – with Nancy McAleer Take three beautiful properties, a content-rich website and a passionate owner who understands the value of blogging and focused social media activity, and you have a recipe for vacation rental success. As an executive with Canadian retail company, Jacob, Nancy McAleer had a high-powered job that ended with a ‘golden parachute’ offer when the company […]
Share VRS116 – Digital Marketing for Vacation Rentals with Conrad O’Connell 0″ /> On my desk, there is a mighty tome called The Art of SEO. It is well used with highlighted sections, underlining and lots of notes in the margins. It’s an old friend because it taught me a lot about this weird world of search engine optimization and is always at hand when a […]
