All posts in " Creating a marketing strategy "
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VRS288 – Is PR Still Relevant for Vacation Rentals?

The world of PR has changed from the days we thought a spread in a Sunday newspaper travel supplement was the holy grail. People pay attention to a different range of media now, and podcasts, blogs, Instagram and Facebook groups hold a much bigger grasp of customer attention. Most of these sources have much greater […]

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VRS276 – Growing Your Vacation Rental Email List with Lead Magnets

Direct marketing to our potential guests is tough. Invariably the OTAs will get to them first with an instant booking, and they are making it increasingly difficult for owners and managers to create any form of relationship with guests before their stay. But, if we were to capture their emails before they get to the […]

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VRS270 – 7 Alternative Ways to Promote Your Vacation Rental Business

How do you get seen in a market that is so crowded? When there are thousands of similar properties vying for travelers attention it’s pretty near impossible to get to the top of the search. In this episode, we explore 7 different ways of getting your property in front of prospective guests long before they […]

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VRS264 – Planning and Executing a Great Vacation Rental Website Plan

Designing a website is more than piecing together a bunch of pages showing a listing, rates, and availability. The team at Lodgify are great at developing their own content, and founder Dennis Klett joins me on this episode to share his tips on planning out a website, branding and making the components of a good site […]

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VRS257 – Building My Vacation Rental Website – Part Two

In this second part of the series on building a vacation rental website, the Chief Marketing Officer of Vacation Rental Formula talks about the thorny topic of theme selection. Finding the right theme to showcase your property and the location content you are going to build is a necessary but often time-consuming task. There are […]

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VRS251 – Building My Vacation Rental Website – Part One

Building your own website isn’t the easy task it’s made out to be, and now I’m about to start creating my own, I’m taking on board some expert help from today’s guest and my business partner, Jason Beaton. If you missed it, I’ve just moved into my new house which is a 4-minute drive from […]

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