Share VRS342 – Content Creation for Short-Term Rental Conversion with Kim Doyal Two weeks ago, Damian Sheridan told us the first thing you need for a successful book direct plan is a website. The second is a powerful content creation strategy. Kim Doyal is here to tell us that content is not just king…it’s everything. I came across Kim when I was on the search for something […]
Share VRS278 – Digital Marketing and Google Analytics for your Vacation Rental Business with Jason Beaton So, you’ve got a great idea for a lead magnet to attract your website visitors to share their email address and have spent hours on Canva creating something that has massive value for your audience, looks professional and is going to bring loads more leads to your email list. Now what? How do you get […]
Share VRS276 – Growing Your Vacation Rental Email List with Lead Magnets Direct marketing to our potential guests is tough. Invariably the OTAs will get to them first with an instant booking, and they are making it increasingly difficult for owners and managers to create any form of relationship with guests before their stay. But, if we were to capture their emails before they get to the […]
Share VRS275 – Why You Should Be Using Pinterest For Your Vacation Rental with Jodi Bourne Jodi Bourne is first and foremost a travel marketing expert. Bring in the knowledge of the vacation rental market and you have a priceless combination and I’m happy to have her back on the show to talk about how we can use Pinterest to capture the dreamers, the planners, and the bookers. I’m an early […]
Share VRS248 – Content Marketing & Copywriting to Boost Your Vacation Rental Traffic This episode is for you if you want to seriously look at driving traffic to a website or listing, and are willing to work at it. Content marketing has been around for a long time, but it’s never been more important in our market as it is now. With millions of short-term rentals vying for […]
Share VRS212 – 7 Activities To Grow Your Vacation Rental Business in 2018 There’s no doubt, being in the vacation rental business becomes more challenging every year. While we love the growth of the business it’s brought with it an increase in competition, a rise in guest expectations, and the need to be on top of technology. In this episode, I wanted to share what I think we […]
Share VRS183 – Why Content Will Win For Your Vacation Rental Business with Alan Egan There are two types of vacation rental owners. Those that accept bookings, and those that make bookings. So says today’s guest, the one and only Alan Egan. For those of you who know Alan, he has been in and around this industry for over two decades and was one of the first owners/managers blogging about […]
Share VRS130 – Paid Advertising For Vacation Rental With Conrad O’Connell It was a real pleasure to invite Conrad back onto the podcast for Part 2 of our interview – this time featuring his great insights into paid advertising. Our property management company has been in business for 12 years and we’ve never seen the need to use paid ads. Over the years we’ve built up […]
Share VRS126 – 5 Habits Every Vacation Rental Owner Should Develop Renting out a property professionally is no walk in the park. It’s arduous at times. It eats up hours with marketing, activity on social media and keeping abreast of changes in the marketplace. And sometimes it feels as though all that work is for nothing when the inquiries you answered don’t convert into bookings, and […]
Share VRS116 – Digital Marketing for Vacation Rentals with Conrad O’Connell 0″ /> On my desk, there is a mighty tome called The Art of SEO. It is well used with highlighted sections, underlining and lots of notes in the margins. It’s an old friend because it taught me a lot about this weird world of search engine optimization and is always at hand when a […]
