Share VRS314 – Your Short Term Rental Digital Marketing Strategy for 2020 We’ve talked a lot about digital marketing this year and after our crazy summer, it’s going to be a major part of our strategy for 2020. We are going to be proactive and not reactive this time around. Jason Beaton, Chief Marketing Officer of Vacation Rental Formula joins VRS today to help you plan your […]
Share VRS305 – How To Win In Short Term Rentals With Direct Bookings Featuring Nancy McAleer For property managers and most short-term rental owners, the major listing sites are a source of the majority of our bookings. Guests seem immune to the nature of service fees that drive the overall cost of a vacation up by as much as 12% in excess of the base rental rate. They say it’s ‘quicker, […]
Share VRS297 – How We Saved The Summer For Our Vacation Rental Agency For the last 15 years, we’ve seen a continuous pattern of high demand and low inventory in our property management business in July and August. It’s why we’ve been able to almost guarantee 100% occupancy to new owners, providing they priced competitively and delivered an attractively presented property. Until summer 2019, when in mid-June we […]
Share VRS290 – 10 Great Plugins For Your Vacation Rental Website If you want to #BookDirect you need your own website. If you go the WordPress route, there are thousands of plugins that can increase the functionality of your site, make it look professional and are easy to use. Jason Beaton, partner at Vacation Rental Formula, and digital marketing expert talks us through 10 plugins you […]
Share VRS271 – Let’s Book Direct! With Annie Switzer and Joe Godar Last year, the inaugural #BookDirect Guest Education Day reached an estimated 3.5 million travelers with direct email campaigns and had a social reach of over 24 million consumers. A year later, the movement hasn’t lost any momentum as more and more owners, and property managers release their dependence on the major OTAs and increase their confidence in […]
Share VRS219 – Vacation Rental Book Direct Round Table Discussion This special episode brings together four top vacation rental experts to share their thoughts on this first Guest Education Day. With the hashtag #BookDirect, February 7th is the day designated to bring the attention of the travelling public, media and other interested parties, to the benefits of booking directly with a property owner or manager. […]
