All posts in " #Bookdirect "
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VRS375 – The How’s & Why’s of Book Direct

February 3, 2021, is the fourth annual Book Direct Day where owners and managers share messages with the hashtag #BookDirect and educate guests about the benefits of working directly with them.
Those who drew the positive straw are still reeling from the massive business boost, while those who suffered through wave after wave of cancellations and no re-bookings are still struggling to figure out what to do next. 

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VRS366 – Direct Booking Hot Topics with Mark Simpson

As we approach 2021 there’s still a lot of unpredictability, and in our industry, this is something we’re used to.  Owners and managers want to keep control of their business but continued changes from the OTAs just add to the uncertainty many are feeling. We see this growing concern in the questions about direct bookings […]

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VRS314 – Your Short Term Rental Digital Marketing Strategy for 2020

We’ve talked a lot about digital marketing this year and after our crazy summer, it’s going to be a major part of our strategy for 2020. We are going to be proactive and not reactive this time around. Jason Beaton, Chief Marketing Officer of Vacation Rental Formula joins VRS today to help you plan your […]

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VRS297 – How We Saved The Summer For Our Vacation Rental Agency

For the last 15 years, we’ve seen a continuous pattern of high demand and low inventory in our property management business in July and August. It’s why we’ve been able to almost guarantee 100% occupancy to new owners, providing they priced competitively and delivered an attractively presented property. Until summer 2019, when in mid-June we […]

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VRS290 – 10 Great Plugins For Your Vacation Rental Website

If you want to #BookDirect you need your own website. If you go the WordPress route, there are thousands of plugins that can increase the functionality of your site, make it look professional and are easy to use. Jason Beaton, partner at Vacation Rental Formula, and digital marketing expert talks us through 10 plugins you […]

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VRS271 – Let’s Book Direct! With Annie Switzer and Joe Godar

Last year, the inaugural #BookDirect Guest Education Day reached an estimated 3.5 million travelers with direct email campaigns and had a social reach of over 24 million consumers. A year later, the movement hasn’t lost any momentum as more and more owners, and property managers release their dependence on the major OTAs and increase their confidence in […]

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VRS219 – Vacation Rental Book Direct Round Table Discussion

This special episode brings together four top vacation rental experts to share their thoughts on this first Guest Education Day. With the hashtag #BookDirect, February 7th is the day designated to bring the attention of the travelling public, media and other interested parties, to the benefits of booking directly with a property owner or manager. […]