All posts in "3. Create a Marketing Strategy"

VRS470 – eCommerce, Google Analytics and how Hidden Data can Boost an STR Business, with Evan Dolgow?

Data can be a dry topic, but when the information provider can tell a good story and inspire curiosity, it comes alive. Evan Dolgow, Head of Predictive Hospitality at Aidaptive (formerly Jarvis ML) did just that at the Book Direct Show in Miami in October, and joins us in this episode of the podcasts.

Making Your Short-Term Rental Stand Out: 7 Scarcity Strategies to Try Now!

Using scarcity strategies is a solid way of driving traffic to your short-term rental website and encouraging conversion to a vacation rental booking when they get there, and here’s how.