There are a lot of advantages to promoting a specific niche to a smaller audience. You can command premium rates, develop a brand identity around the niche, build stronger relationships with your guests, and market more cost-effectively. But… most hosts and managers don’t do this.
In this episode, Mark Simpson, founder of Boostly, joins Heather to discuss the importance of guest communication in the vacation rental industry and how building lasting relationships with your short-term rental guests can create a positive reputation for your business.
Being passionate about where he lives and what the area offers to guests was just one of the values Caleb Hannon brought to Stay Lake Norman and a reason he bought into the company when the sole owner decided to take a step back.
The company specializes in luxury accommodation in a specific area and targets the affluent market. This means that all properties have to meet and exceed a high set of standards and criteria, and can often require the company to step in from the purchase point, with an interior designer and a hefty budget. It also means they are highly selective about the properties that are accepted into the rental management program.
Since launching Seaside Vacations in early 2016, vacation rental power couple, Lance and Elaine Stitcher, have seen a steady growth of 25% – 35% annually in their Chincoteague Island and Ocean City market.
Yet with that growth to multiple offices and more staff, the dynamic duo are still eager to maintain the local connections and impact that have brought them such success.
There is something addictive about this business, and Tyann Marcink, AKA the Queen of Guest Experience, founder of two growing short-term rental brands in Missouri, photographer, board member, and multiple property owner, is passionately immersed in it.
It’s been an eventful 3 years on every front and as we enter 2023 and reflect on the last one, there have been plenty of changes to review. Andrew McConnell from Rented.com has shared his thoughts on the passing of another year in the industry every January and we’re happy to hear them once again.
There is a lot that isn’t clear about the upcoming year.
If the Covid 19 era taught us anything it was that being unprepared for what might happen was a dangerous scenario. It was one that left some hosts, managers, and larger companies struggling or even collapsing.
There is a lot that isn’t clear about the upcoming year.
