There are a lot of advantages to promoting a specific niche to a smaller audience.  You can command premium rates, develop a brand identity around the niche, build stronger relationships with your guests, and market more cost-effectively.  But… most hosts and managers don’t do this.  They firmly plant themselves behind a macro-niche, like being pet-friendly, but fail to drill down to the micro-niches that will bring a loyal audience.

In this solo episode, Heather stresses the importance of drilling down to find a tighter niche that will work in your market.  She draws on examples of owners and managers who have been successful in focusing on a smaller market and have created profitable businesses out of their micro-niche.

Links mentioned:

Maui Pickleball Paradise – Pau Hana vacations

East Ruston Cottages

Seahorse Diamond Beach