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Short-Term Rental Business Road Map
Short-Term Rental Business

If you've decided to enter the short-term rental market or are currently involved but need tips on expanding your business, then you’re on the right path! 

Heather Bayer smiling

Our Journey That
Paved the Way

I'm Heather Bayer, the co-founder and Director of Education here at Vacation Rental Formula. I bought my first vacation rental property in 1999 and from there built one of the largest property  management companies in Ontario. Everything I learned over those 20+ years led to the creation of this roadmap to help you achieve the same success.  

If you want to make changes to your business to propel it to a new level of financial freedom, while still maintaining your focus on hospitality, trust, and responsibility you're in the right place.

What you need is a blueprint, a road map, a formula to follow.

Discover a proven method of action that guarantees success because it has worked for others. Whether you're a beginner or a seasoned professional in the vacation rental industry, every owner and manager goes through the same processes and aims to get better every step of the way. 

Learn how you can get this done and achieve great results with our (not-so) secret formula and road map to success!

The Vacation Rental Formula


speech bubble with exclamation point
a conventionalized statement expressing some fundamental principle
two arrow signs, one pointing left, then right
directions for making something
grid of dots, with a line connection some of the dots
a method, pattern, or rule for doing or producing something, often one proved to be successful
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1. Research and Understand the Short-Term Rental Business
It’s a Business
Make informed decisions and set yourself up for long-term profitability.
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2. Prepare the Property for Rental
Revisiting the Basics
Optimize its layout, decor, and amenities to appeal to renters, while ensuring it’s clean, safe, and well-maintained.
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3. Create a Vacation Rental Marketing Strategy
Powered Up Marketing
Drive bookings and maximize your rental income. Create a marketing strategy that leverages your branding, listing, and social media to reach potential guests.
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4. Managing the Operations of a Rental Business
Running on Rails
Equip yourself with the tools and strategies you need to streamline your operations.
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7. Branding & Marketing as a Property Manager
Marketing Mastery
Develop a strong brand identity and create effective marketing campaigns that reach your target audience and drive bookings.
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6. Managing Properties for Others
the pm pro
Navigate the complexities of property management to build a successful and highly-profitable business.
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5. Create a Core Guest Experience Plan
Hospitality First
Deliver exceptional customer service and create memorable experiences for your guests to build a loyal customer base and drive repeat business.
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8. Attracting Owners
Owner Success
Create compelling value propositions and develop effective outreach strategies to build trust and credibility with property owners to expand your business and increase profitability.
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9. Effective Financial & Operational  Management
Data & Revenue Ninja
Implement financial and operational systems that maximize profitability, minimize risk, and optimize guest experience to drive long-term success and sustainability.
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10. Hiring & Managing a Team
Finding Talent
Work with a strategic goal for recruiting and hiring the right people to maximize business performance.
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