Converting lookers into bookers is the holy grail of short-term rentals, whether you list on the OTAs or have a direct book site. However, unless you want to roll the dice on algorithms and hope your listing rises to the top, you have no real control in the larger world of STR marketing.

Where you do have command is in creating a powerful website that contains all the elements needed to increase conversion rates.  Those elements make a scroll-happy site visitor pause and look again…at an image, or a piece of block text, or an About Us page…and then click on the Book Now button.

By knowing who your target guests are, and delivering what they are looking for on a fast-performing and optimized site, you will have a better chance of capturing their attention and driving them to book with you.

There’s both science and psychology behind all this and Bart Sobies of iBooked Online explores the conversion problem in this episode.

He shares:

• The key elements to a powerful direct book website
• How to leverage your target market
• Why keeping it simple, clear, and intentional carries power
• What you must have on your home page
• The need to be cautious when engaging a website designer
• Why you should capture rich data
• The importance of trust signals
• Why performance matters
• The top mistakes owners and managers make when they get started with direct booking
• Tips for a successful booking strategy

iBooked Online