Marketing Podcast Given Andrew McConnell from Rented.com used one of my favorite words to describe the last 6 months, it was fun to talk with him about some of the mass movements in the short-term rental business in the first half of this year. From some of the best-known people in the industry selling their property management companies to webinars suggesting rates should be adjusted down in preparation for 2023, and a lot in between, there was a lot to unpack. Andrew joins me on this bi-annual state of the short-term nation How to manage the expectations of new owners How distorted perceptions have given rise to bad advice for property managers What the new market wants and needs Longer seasons, tighter booking periods, sticker shock and panic – how to deal with these Why historical pricing doesn’t work The reasons not to tank rates based on historical trends Flexible search and random locations How to create and generate new destinations and new demand Staying steady and not over-reacting in a volatile time Links mentioned: Rented.com
