VRS340 – SEO And Your Short Term Rental Book Direct Strategy with Damian Sheridan

So, you list with an OTA and they use their mighty clout and billion-dollar ad budgets to get right on top of Google & Facebook.

Then what happens if you want to get more independent and take more direct bookings?  How do you get seen?

Vacation rental owner, SEO strategist, and Book Direct Show conference organizer Damien Sheridan answers these and other pressing questions about marketing tactics in this episode.

He talks about:

  • The basics of SEO for short-term rental operators
  • What’s involved in an SEO strategy
  • The #1 thing every owner and manager must have
  • Why on-page optimization is important
  • Why you should aim to rank for long-tailed keywords
  • The biggest mistakes operators make that can have significant cost
  • Position zero and whether this is a favored place to be
  • Featured snippets and how they can prevent visitors from coming to your site
  • The Book Direct Show and why you should (virtually) attend.

Register for the (online) Book Direct Show – with over 40 experts speaking on topics all helping your drive more direct bookings this is one not to miss.  Tuesday 29th and Wednesday 30th September.  Early Bird tickets are available up to June 5th – after that, they go up.  Vacation Rental Success listeners can use the code VRF10 to get a 10% off tickets purchased at any time.

Search Engine Land

Ahrefs

SemRush

Moz

The Art of SEO

Book Direct Show

Google Analytics Academy – free online courses