Marketing Podcast Designing a website is more than piecing together a bunch of pages showing a listing, rates, and availability. The team at Lodgify are great at developing their own content, and founder Dennis Klett joins me on this episode to share his tips on planning out a website, branding and making the components of a good site come together in a fluent fashion. We discuss how important content is – and as a follow-on from last week’s episode with Alan Egan this takes the conversation to a more technical level but working on the structure. Dennis shares: How he got into the short-term rental business What prompted him to start Lodgify The important first steps in planning a website Why perfect isn’t necessary, and you should just get started now The essential components of a successful website The benefits and drawbacks of a templated website Sites mentioned in this episode: Lodgify.com Jess Ashworth’s 8 Key Takeaways from Netflix’s Stay Here
