VRS252 – How to Make Vacation Rental Marketing Automation Personal with Brad Martineau

We hear a lot about marketing automation so I was excited when I heard that Brad Martineau of Sixth Division would be Keynoting at VRSS earlier this year.

Brad didn’t disappoint, giving an inspirational and thought-provoking presentation that challenged attendees to look at the way they handled the process of sourcing leads and turning them into clients. In the later workshop for property managers, he outlined in more detail the basic tenets of marketing automation with the goals of getting more clients, making them happy and using less time along the way.

In this episode, Brad expands on some of these principles and takes us through strategies for creating brand awareness and appreciation. He draws on his own experiences of staying in numerous vacation rentals with his family and identifies areas where the owners/managers could have made a difference.

We were joined by our CMO Jason Beaton who co-hosted as we discussed:

  • How people move through your business
  • Why you need to be anchored to your goals
  • What Brad observed in the hotel corridor that shed a light on how your clients might experience your business
  • The meaning of ‘blimplementation’
  • Creating the easy button for vacation rentals
  • How automating can offer a more personalized experience for guests
  • Dealing with overwhelm
You can access Brad’s Keynote Presentation from VRSS18 in San Antonio here.

Links mentioned in this episode:

Sixth Division