VRS235 – Selling a Vacation Rental with Erica Muller of Vrolio

Today’s guest has been a realtor for 16 years in the Orlando area. She’s one of a few real estate agents who really understand the vacation rental business and the challenges involved in selling a short-term rental.

In a few weeks, Erica Muller will be launching a new platform – a vacation rental real estate listing, investing & networking portal. Vrolio services the entry and exit point for owners and investors and allows everyone in between the process to connect and network. This means that if you are either investing in VR real estate or planning an exit strategy, there will finally be the means to find the perfect investment, or list a VR business for sale to a focused audience.

In this episode, Erica explains why there is such a need for this type of platform, how difficult it has been in the past to sell a vacation home by either the traditional realtor route or with a commercial realtor. As she says, short-term rental properties sit in that no-mans land between a residential sale and a commercial proposition.

Erica shares:

  • The importance of starting with an exit in mind
  • Why you should build an email list for potential sale as well as remarketing
  • How the entire investment is structured around goodwill
  • Why you need to build an operating manual
  • How handing over a well-oiled machine justifies a premium on your property
  • What a commercial valuation formula is and why STR doesn’t fit that model
  • Why you need to know who is on the HOA board
  • Taking research to the granular level
  • The value-added selling features that can seal a deal
  • The remarkably low percentage of realtors specializing in STR

Links mentioned in this episode:

Vrolio – get access to Beta

Vacation Rental and Airbnb Investors Facebook Group

Buying and Selling a Vacation Rental Business with Ben Edwards