VRS207 – Growing Your Vacation Rental Business With Video With Matt Landau

I’ve interviewed Matt Landau of the Vacation Rental Marketing Blog and the Inner Circle numerous times over the past few years, and he never fails to deliver excellent advice on managing our businesses better.

On many of those occasions, Matt has mentioned how important video has become in the marketing mix – to the point of increasing bottom line by at least 10%….and who doesn’t want to do that.

Matt doesn’t mean producing videos on your iphone as you walk around your property, or taking a bunch of still photos, adding music and using a platform to create a ‘video’ production. He is referring to sharing a bit of you – showing your personality, and your perspective on the location your guests will be visiting.

Over the past 6 months Matt’s been travelling extensively across the US and Europe and has talked about these trips on our Travelling Matt series. What I didn’t know when we started this was there was something going on in the background that was revealed as A Sense Of Place – an online TV show.

Tagging along with Matt was a film crew from a Panama-based media company.

The original premise was that we’re in a small minority of people who know what this business is about. There are still a lot of people who have never been exposed to vacation rentals and have no idea what it’s like.

They are fed flashy ads from Home Away and Airbnb, but don’t have a true feeling for the experience. A Sense of Place is about closing the gap between expectations and reality and helping potential guests (and owners) understand more about the nature of this type of accommodation.

On this episode Matt shares how A Sense of Place came about – he credits an Inner Circle member for the title – and why he wanted to use video to get this important message out. He gives a taster of what you’ll see in the first season along with his big takeaways from each location he visited.

While it’s unlikely most owners would have the benefit of a film crew, using video can be the main pillar to take your business to the next level, and Matt also gives a step-by-step explanation of what’s involved to create short digital welcomes.

In this episode you’ll hear about:

  • The power of figuring out your guests’ passions and then finding someone to help
  • Why this business isn’t all about making money, scaling up or cashing out….it can be more about lifestyle
  • The importance of remembering why we got involved in business and why we need to keep our balance
  • How A Sense Of Place came about
  • How a Georgia property manager came up with a solution that made the lowest occupancy week of the year into the one that became the busiest.
  • The steps to create a simple video and the equipment you’ll need
  • Why you need to ‘get over yourself’ and just get it out there
  • The story of Bitty and Beau’s

Links mentioned on this episode

A Sense Of Place

Carolina Beach Realty

Paradise at the Plantation

The Distinguished Guest

Abode PR – Jessica Gillingham

Jive Systems – Digital Handshake

Logitech C920

Blue Ridge Lodging Association

Bitty and Beau’s

Unlocked – A Podcast by Matt Landau

Diva Ringlight (Amazon)

Matt Elder

A really interesting episode and great to hear the efforts so the outcome is all ships rise with the rising tide. I get the general idea of the show but really wanted to see an episode to understand it. On the vrmb.show website, the teaser looks great. I couldn’t find the show or any links to it. Even went a step further and searched youtube but nothing. Has the show not launched/where can I watch it?

    Heather Bayer

    Here’s the correct link: https://www.vrmb.com/sense-of-place-kauai/ -sorry about that Matt!

      Matt Elder

      Thanks for that. Great to see the episode. Didn’t feel like some aspects of the what was said in the podcast translated into the episode and had a bit of a ‘confused’ feel about it. Only the first one but will have to see what the next ones are like.

Terry Whyte

Thank you Heather and Matt. Very enjoyable listening.

Nancy Robertson McAleer

Great Podcast Heather. I always love listening to your vacation rental episodes. Something new and useful every time to pick up. Love the Sense of Place episodes. Cheers!

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