Managers Owners Podcast In 2006, Steve Milo of Vacation Rental Pros had 15 properties under management and a lot of ambition to grow his company. By 2015 when I interviewed him last on VRS094, VRPs inventory had increased to just over 900. In this episode, Steve describes how that number has doubled in the past two years with the acquisition of property management companies in widely differing locations including Maui and the Smokey Mountains. Steve credits much of his success to two things – the lean structure he’s brought to management of the properties and subsequent acquisitions, and a thoroughly pragmatic approach to dealing with OTAs. In his presentation earlier this year to a packed audience at the European VRMA conference, Steve pulled no punches in sharing his thoughts on the pros and cons of each of the primary listing sites, and we talk about the progress (if any) they have made in the past two years. From the Booking.com “sleeping giant” to Trip Advisor’s irrelevancy; Airbnb’s lag in adapting to the needs of property managers, to ‘leakage’ prevention at Home Away, Steve shares his perspective on the continued changing nature of the VR marketplace. He touches on the reasons supply of vacation homes is declining in the US, the push by Asian OTAs into western markets and his thoughts on how the rise of alternative channels could disrupt the influence of the larger OTAs? He also explains the statement that wraps up the presentation: “Those who can adapt will survive and thrive, and those who cannot adapt, will perish” ….and tells us what property manager and independent owners have to do to be successful in the face of all the challenges. Links mentioned in this episode: Vacation Rental Pros Ctrip – China’s largest OTA VRMA National Conference – Is there a future for property managers? Smokey Mountains.com VRS094 – Vacation Rental Pros with Steve Milo
Richard @ Rentivo A lot of people listen but don’t comment. I feel like I have a twin! All very accurate, salient comments made from experience and close assessment of the industry and great work on building a company of size despite the pressures. Most importantly start looking at technology to help and engage in these discussions. Well worth a listen everybody! Leave a reply: Cancel Reply Name* Email* Website Save my name, email, and website in this browser for the next time I comment. Comment Paul Rosdol too true Leave a reply: Cancel Reply Name* Email* Website Save my name, email, and website in this browser for the next time I comment. Comment Terry Whyte Thank you Heather. I thoroughly enjoyed that. Leave a reply: Cancel Reply Name* Email* Website Save my name, email, and website in this browser for the next time I comment. Comment Alex Nigg This is an excellent perspective by two of the most thoughtful commentators on our industry. I love Heather’s question on whether property managers will be relegated to be “glorified housekeepers and cleaning companies”. I hope that’s not the case; but I do think that the operational part of the business will increasingly become a key focus, differentiator and key value driver for property managers. Leave a reply: Cancel Reply Name* Email* Website Save my name, email, and website in this browser for the next time I comment. Comment Matt Elder Great to hear comments about the OTAs and how they align/don’t align with property managers. Interesting comments about the supply & demand issues in Florida. Leave a reply: Cancel Reply Name* Email* Website Save my name, email, and website in this browser for the next time I comment. Comment Steven Great podcast! Thank you Heather and Steve. …so much in there. Steve made mention of a HomeAway report about SE Asia. I looked around and was not able to track it down. Does anyone know where to find it? Leave a reply: Cancel Reply Name* Email* Website Save my name, email, and website in this browser for the next time I comment. Comment Andy Meddick LOL Alex, I was alarmed to hear the concern that property managers could be relegated to glorified housekeepers and cleaning companies! In my business, we don’t consider ourselves Property Managers. I train my staff to work as, “Asset Managers” since our services are all based on maximizing our property owners’ return on their investment. From staging consults for rental readiness, property marketing, through dynamic rate pricing, building guest relationships and focusing on guest hospitality and local knowledge sharing through to coordinating property upgrades and maintenance – it’s all under the umbrella of Asset Management for us. Great broadcast as ever Heather – and you’re making me more healthy to boot since I usually listen while on the elliptical at the gym! Leave a reply: Cancel Reply Name* Email* Website Save my name, email, and website in this browser for the next time I comment. Comment Steve Milo HomeAway: Interest in vacation rentals grew exponentially in Asia over past year http://www.traveldailynews.asia/news/article/66212/homeaway-interest-in-vacation-rentals Leave a reply: Cancel Reply Name* Email* Website Save my name, email, and website in this browser for the next time I comment. Comment Comments are closed