I love to talk to owners who have been so successful with their vacation rental business, that it grows beyond one property, and sets them on a path they hadn’t envisaged at the start.
That is the case with my guest on this episode.
Dean Curtis and his wife (who is a realtor) wanted to invest in a cottage property, and the rental of it became an integral part of that investment plan. When that became hugely successful – and booked – they bought some nearby land and built a second property, and achieved the same level of success. At that point, scaling the business became a reality and Dean then partnered with other investors to bring two new properties on board.
Serenity Vacation Rentals was born.
Dean has a powerful hospitality ethic that underlies the success of Serenity VR and this has contributed to the growth of his brand, and the development of a strong repeat market.
He talks about the challenges of managing multiple properties from a distance; how his manual reservation systems are in need of some automation, and he shares some situations that required some on-the-spot solutions and quick thinking.
Dean’s properties are located in my part of the world so I am familiar with the challenges involved in managing and operating a cottage rental business around here.
In this episode Dean shares:
- How he got into the business and saw the opportunities for growth
- Some of the challenges of managing the cottages from a distance
- How he reaches his target market and the secrets of his success
- His strategies for keeping the properties booked
- The philosophy behind the Serenity VR brand
- Why it’s important to have a great website
- How his competitors’ traditional mindset boosts his business
- 3 important tips for owners considering renting out in their market
Where you can find Dean: