VRS082 – Successful Owner Series With Donna Martinez of Sea Ranch, California

I am a member of Matt Landau’s “Inner Circle” which is a great forum for owners to share resources, experiences and to learn from each other. That’s where I first came across Donna Martinez.

Donna has been renting her property in Sea Ranch, California since 2013 – a short time to turn this beautiful home into a nearly fully-booked rental.

Granted, she has the most stunning property to work with but it takes no mean effort to create a business that delivers a WOW experience to everyone who visits. From an outstanding website to a category-packed Pinterest account, and a Facebook page that really engages, Donna uses social media in the right way, and she shares some of her tactics and strategies in this episode.

We also discuss why Donna uses an agency to manage her bookings and what the benefits and drawbacks are.

tweetTweet: Successful #VacationRental Owner @AbaloneBayVR talks with @Cottageguru about ownership http://ctt.ec/fU4eY+

In this episode Donna shares:

  • How a family wedding led to purchasing the property
  • The benefits and drawbacks of using a rental management company
  • At what stage she’ll move to managing the property herself
  • The promotional and marketing strategies that work the best
  • Which social media platforms deliver the best results
  • Her thoughts on the millennial market

Links mentioned in this episode:

Sea Ranch Abalone Bay

Donna’s Pinterest Boards

Sea Ranch Rentals

Abalone Bay on Facebook

Vacation Rental Marketing Blog


Where you can find Donna:











Donna Martinez

Heather thanks again for having me on your show it was great to chat with you! For your listeners interested in the social media tools I mentioned: see Snip.ly- https://snip.ly/ and Hootsuite: https://hootsuite.com/

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