VRS054 -12 Tips to Boost your Marketing Presence with Adam Norko

Marketing for your vacation rental is a serious business and needs a budget, a strategy that delivers a positive ROI, together with time and attention. And, it can also be a lot of fun.

My guest in this episode is Adam Norko, Sales and Marketing Director at PointCentral smart home control. Before that, Adam spent five years immersed in the vacation rental industry at the Marketing Director at Seaside Vacations on the Outer Banks. He chairs the Communications Committee of the VRMA (of which I am also a member), and writes extensively on all aspects of vacation rental marketing.

Adam wrote a great post for the VRMA blog titled '12 Tips to Capture the Vacation Rental Summer Marketing Magic' and I thought you would find it interesting to hear him elaborate on those tips.

We talked about:

  • The importance of your blog as the foundation for all your social marketing
  • Taking photos every day and using Instagram to share them
  • How to use #hashtags to get a wider reach with all posts
  • Why you should share local flavor using images and video
  • Using Google alerts to find who is sharing their destination experiences
  • Why writing list posts on a blog makes appealing copy
  • How to ‘newsjack’
  • The best tool to capture the flavor and essence of an area
  • How to use the ‘report’ method to create interest in your location
  • Ways to use your insider knowledge to capture interest

And a lot more……….

tweet12 Tips to Boost your Marketing Presence. @cottageguru interviews #VRMA communications chair Adam Norko.

Links in this episode

12 Tips to Capture the Vacation Rental Summer Marketing Magic
Seaside Vacations Beach Reports
GoPro on Amazon.com


Where you can find Adam:



Adam Norko