VRS053 – Amy Blomquist – Vacation Rental Owner and Memory Creator

Wherewaterfalls is Amy Blomquist’s vacation rental property in Loma Mar, California. A beautifully presented and photographed off-the-beaten-track home that delights every guest that visits.

I could just say that, but in fact there is far more to it …..a fascinating story of Scandinavian immigrants who crossed the ocean in the 19th century, built a business in the timber industry and created a family community that continues to live in the same area.

As a direct descendent of that first settler Amy is rightly proud of her ancestry; the Scandinavian hospitality has clearly been passed through the generations as this seems to be part of Amy’s genetic make-up.

This episode explores Amy’s progress from a start-up vacation rental property to the highly successful reservation machine it has turned into. Given that occupancy has increased 50% in the past year, it is clear she is operating a successful strategy that encompasses her innate philosophy of hospitality together with a strong marketing approach.

tweetAmazing what @wherewaterfalls has done with her #vacationrental property in #Pescadero #California.

Amy initially wondered whether it would be possible to promote a more remote property and be successful in an area that is less well-known. She has proved that it is. By creating a beautiful website, incorporating social media tactics and delivering outstanding customer service, she is fulfilling a goal – to be less dependent on the major listing sites…

In this episode we talk about:

  • How tuning into the demands for distressing and reconnection drives traffic
  • Why telling a story on her website is effective
  • Using hypnotic imagery in the web text
  • The importance of photography to tell the story
  • The growth in organic traffic to the Wherewaterfalls website
  • The value of consistent learning
  • Why she has created an Insider Guide
  • The importance of Amy’s Google Plus page in her marketing mix
  • Amy’s take on hospitality and why we should take notice

 

Links to sites mentioned in the episode:

Wherewaterfalls website

Amy’s Google + page

Lou Bortones Creative Live Video Training

VRS007 – Mastering social media for vacation rental with expert Evelyn Gallardo

Vacation Insider Guides

Antonio Bortolotti – Fully Book Formula

Alan Egan Booking +4G course

 

Where you can find Amy:

WhereWaterfalls.com/

Website

@wherewaterfalls

Twitter

Facebook.com/WhereWaterFalls

Facebook

+Wherewaterfallsinsiderguide

Google+

Pinterest.com/wherewaterfalls/

Pinterest

Julia

So nice to meet you Amy! Love your philosophy and enthusiasm for hospitality. Your love for the history of your home, the area, and family is so clearly evident by the way you interact with you guests – so refreshing. Happy to be on this journey with you and hope we meet in person some day- sooner than later 🙂 Wishing you much continued success! Heather- you are an amazing artist- creating a world of sharing and open exchange of knowledge. Many thanks~

Amy Blomquist

I hope we get to meet too, Julia! You and I have very similar hospitality approaches which is exhilarating. Can you imagine if we got together and brainstormed?! Look out! 😉 Thanks for listening and yeah, Heather is pretty amazing!

Naomi Saunders

Thanks for a great podcast Amy and Heather. It’s really interesting to hear all the different courses you have done Amy. I’m really enjoying learning with you on google+ ! I love your phrase ‘memory maker’ too. Holidays are such important times to make memories together as a family and it’s a privilege to be able to provide somewhere that people can do that.

Amy Blomquist

Thanks Naomi! That’s what I love most about our business – we’re creating spaces for people to re-connect. We need this more than ever in today’s rapidly increasing age. At the end of our lives we are not going to remember how many ‘to do’s’ we checked off the list but we will remember those times we spent with loved ones. It’s so awesome we help play a role in that!

Antonio Bortolotti

“At the end of our lives we are not going to remember how many ‘to do’s’ we checked off the list but we will remember those times we spent with loved ones. It’s so awesome we help play a role in that!” Love that, Amy! You’re a star!

Amy Blomquist

Thanks Antonio! 😉

We Were Interviewed On Vacation Rental Success! | The Cottage at Where Water Falls

[…] Amy Blomquist – Vacation Rental Owner and Memory Creator | Cottage blogger […]

Andy McNulty

Hi Amy and Heather, just catching up with the podcasts I’ve missed and I loved this one. The vacation rental owner as host and memory creator is so wonderful to hear. We always call renters “guests” (correctly), yet we don’t champion enough that owners have a warm side as well! Ditch the word owner I say!

Amy Blomquist

Memory creator would certainly sound more intriguing when giving your elevator pitch!

Great chat with our two friends Heather and Amy : RENT MORE WEEKS

[…] Amy Blomquist – Vacation Rental Owner and Memory Creator | Cottage bloggerThis podcast episode explores an amazing owner, Amy Blomquist. From a start-up vacation rental property to the highly successful reservation machine it has […]

We were featured in Vacation Rental Success! | The Cottage at Where Water Falls

[…] I am honored to have been a guest on Heather Bayer’s podcast, “Vacation Rental Success.” For those of you who don’t know who she is, Heather is ‘The Guru’ in the vacation rental industry. She shares a wealth of knowledge and experience not only as a property manager but as a vacation rental owner herself. She is my top go-to person for industry tips, best practices, and expert advice. I’m always learning something valuable from her blogs and podcasts that I strive to put into practice. I hope you take a moment and have a listen to the show. I would appreciate it if you left a comment to let me know what you thought too!   To listen to the podcast click here: Amy Blomquist – Vacation Rental Owner and Memory Creator | Cottage blogger […]

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