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VRS047 - Getting to 100% Vacation Rental Occupancy with Julia Hill

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Julia Hill is a dynamo! In a mere 2 years she’s taken her ‘wonky pink cottage’ on Florida’s Atltantic coast to maximum occupancy, just about finalized the purchase of a second much larger property, and been a panelist at the Home Away summit in Fort Lauderdale. In this episode you’ll hear how all that has come about – mainly due to staunch commitment to her self-styled SOS programme – Simply Outstanding Service.

Julia shares her philosophy of hospitality and welcome that extends to treating her housekeeping just as she does her guests. That nurturing of on-the-ground staff delivers in a big way as guests at Paradise Found benefit from their commitment to the same standards.

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Would you like to get to 100% occupancy with your #vacationrentals? @Cottageguru and @JABHILL have the answers!

We begin the episode with a quote from Julia that really defines how she runs her business and values her guests’ time and enjoyment. We also talk about:

  • How a career in customer service and hospitality laid the foundation for a commitment to guest satisfaction
  • The distinction between vacation rentals as a hobby and a business
  • The SOS model of customer service
  • How a pet-friendly policy attracts more guests
  • How a guest profile preference sheet from Hyatt Hotels inspired her to do the same
  • Why it’s important for staff to come from ‘a place of Yes’ (I love this one!)
  • Nurturing staff and the benefits that come from having a good team
  • Growing the business and the potential of a larger property
  • Marketing on one platform and the new website
  • Julia’s upcoming podcast show

Sites mentioned in this episode:

Pam Moore’s Marketing

VRBO Listing for Paradise Found

Paradise Found website

Caldrea Housekeeping products

Where you can find Julia:

ParadiseFoundFlorida.com/

Website

@JABHILL

Twitter

paradise.florida

Facebook

Google+

Google+

Who's featured in this episode?

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