As Featured In There have always been challenges and threats to our vacation rental industry from the outset. It wasn’t that many years ago when Home Away introduced live reviews and the outcry could be heard across the planet. How would it be possible to allow people to post a review without a home owner checking it first to make sure the comments weren’t detrimental?In all the wailing and gnashing of teeth, those grounded in the art of hospitality and high standards were lone voices.Fast forward a few years and it’s universally agreed that having good reviews on a listing will bring more traction and conversions. And, in the wider consumer world, who buys anything now without wanting to know what others think about it?We are beset with challenges each and every day in our business and need to be agile and adaptive to deal with them. Change is happening folks, and we have to be on our toes all the time.I talk about some other challenges and threats in this article with vacation rental PR guru, Jessica Gillingham, as well as covering off some more thoughts on where the industry is heading.Click on the image below to read the article….