There are a lot of advantages to promoting a specific niche to a smaller audience. You can command premium rates, develop a brand identity around the niche, build stronger relationships with your guests, and market more cost-effectively. But… most hosts and managers don’t do this. They firmly plant themselves behind a macro-niche, like being pet-friendly, but fail to drill down to the micro-niches that will bring a loyal audience.
In this solo episode, Heather stresses the importance of drilling down to find a tighter niche that will work in your market. She draws on examples of owners and managers who have been successful in focusing on a smaller market and have created profitable businesses out of their micro-niche.
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