While we all know the number one requirement for a Book Direct strategy is a website, getting one built is another matter. You might try and do it yourself, go for a freelancer on Upwork or shell out some serious money on a high-end design company. But, whatever you do it’s easy to make mistakes – to miss out something you really should have done, or forget a vital piece that impacts site performance.
If you opt for a professional web development company they are practiced at avoiding the errors lesser-experienced practitioners could succumb to, but nonetheless you need to be aware of the pitfalls.
Jodi Tidwell Bourne is a travel and tourism expert who has chosen the niche of vacation rentals to make her mark. She’s spent several years working with property management companies and independent owners to increase their engagement with guests via social media and is also an accomplished web developer.
In working in the short-term rental market for a decade Jodi has come across the good, the bad, and the ugly in websites and ensures the ones she creates don’t make the mistakes she shares in this episode.
From not having a call to action (CTA), to impersonal About Us pages and poor SEO strategy, she shares 10 of the biggest mistakes that people make when creating the showcase for their property or company.
In this episode we hear:
- Where you need to put your CTAs
- The importance of professional photos
- Why you don’t want your site looking like an episode of ‘Hoarders’
- How text density can bore site visitors
- The danger of too many plugins
- What should be at the top of your wish list
- Why you need to test on multiple browsers
And a lot more fun stuff:
Happy in the Keys
Google Mobile Friendly Responsive Tool
WP Beginner School