VRS254 – Creating a Vacation Rental Hygge Experience with Sarah Bradford

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What do you want your guests to feel when they walk into your home? If it’s instant contentment, comfort, and a feeling of ‘I got this so right,’ you are on your way to mastering the Danish art of Hygge (Pronounced “hoo-ga”).

“Why are Danes the happiest people in the world? The answer, says Meik Wiking, CEO of the Happiness Research Institute in Copenhagen, is Hygge. Loosely translated, Hygge—pronounced Hoo-ga—is a sense of comfort, togetherness, and well-being. “Hygge is about an atmosphere and an experience,” Wiking explains. “It is about being with the people we love. A feeling of home. A feeling that we are safe.””


It’s not difficult to create the environment and ambiance that elicits the feeling of Hygge within our guests. Today’s guest on the podcast works with the owners in her property management company to share the concept and helps them create an atmosphere of Hygge through some relatively simple changes, both in mindset and the practical application of the ideas.

Sarah talks about numerous ways to achieve this effect and along the way shares some great examples

Sarah Bradford is the owner of two companies in Colorado – Winter Park Lodging Company and Steamboat Lodging Company. She’s also a podcast co-host, producing Sea To Ski With Sarah and T, along with fellow property manager, Tim Cafferty.

I want to know what you do to create Hygge in your vacation rental. Post your photos or just a description – or even part of a review where a guest

In this episode Sarah talks about:

  • Her start in the industry and how she carved a different path from her competitors.
  • How Hygge impacts the way her properties perform
  • The ways that owners can apply the concept to their homes
  • The five key updates that can make a bottom-line difference
  • Ways to create comfort from sleeping to lounging
  • What wows guests

Links discussed in the episode

Let’s Get Hygge – article in VRM Intel

Sea to Ski with Sarah & T

The Little Book of Hygge

Winter Park Lodging Company

Who's featured in this episode?

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