VRS184 - Vacation Rental Marketing 2.0 with Mike Bayer
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Marketing for your vacation rental business can seem like a hard slog. There’s always something to do and be planning, even when you only have a finite number of weeks to rent. It can be overwhelming and often feels like an uphill challenge given the nature of OTAs and their ever-changing demands.
The first thing to grasp is that it’s a business, and like any other business there are strategic and operational aspects to it, each of which needs to be systematically approached. Once you have those in hand, it should all come together and become a seamless process.
In principle that sounds simple, but we all know the reality is different and it’s what Mike Bayer and Jason Beaton addressed in their one-day workshop at the Vacation Rental Success Summit.
VR Marketing 2.0 covered a complete system for a new or established owner to create a solid business marketing framework. From identifying an avatar or persona to developing a website, methods of list building to branding and remarking, the workshop was a comprehensive package.
In this episode, Mike delivers a Cliff’s (or Cole’s) Notes summary of the workshop with some tips and suggestions you can use to take immediate action to start the process of creating a new marketing strategy.
In this episode Mike shares:
The importance of defining your ideal guest
Why building a website is the foundation of everything you will do
The reason WordPress is the best platform
How good branding can impact your web traffic
Why you don’t ask for a marriage commitment on a first date!