VRS116 - Digital Marketing for Vacation Rentals with Conrad O’Connell
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On my desk, there is a mighty tome called The Art of SEO. It is well used with highlighted sections, underlining and lots of notes in the margins. It’s an old friend because it taught me a lot about this weird world of search engine optimization and is always at hand when a term comes up that I don’t understand. And…I’m about to replace it with the third edition.
So, having always had an interest in SEO and knowing this book is the 2010 version and most likely out-of-date in many sections, I jumped at the opportunity to talk to someone who lives, eats and breathes this stuff…..and can talk about it in layman’s terms.
I first met Conrad O’Connell, the founder of 91 Digital at the VRMA conference in New Orleans last October. He’s passionate about what he does, which is to create websites that really work for some of the very best vacation rental managers in the US, as well as ensuring they remain consistently competitive. And that is through digital marketing.
This has to be the most information-packed interview I have ever done – so much so, that Conrad has agreed to come back next month for a second round!
And thanks Conrad for the quote, ‘social media is the cigarette of the 21st century’. As a former smoker, I get it now!