VRS040 - Affordable Design, Sexy Bedrooms, and Vacation Rental Branding with Mercedes Brennan

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When I first started in this business the overriding attitude seemed to be that the rental was the last resting place for everything no longer wanted in the primary home. It was where mattresses, old sofas and relics of yesteryear went to die. Sadly, a short time spent looking at listing sites shows these properties still existand are being rented to guests who may believe this is the norm.

My guest in this episode knocks this on the head, and delivers the strong message that the old view…..

‘It’s just a vacation home and no-one cares about the aesthetics, the look, the furniture and the décor’

….is outdated and vacation rentals are ready for a revolution!


Great podcast with @CottageGuru @1ChicRetreat about affordable #design, sexy bedrooms, and #vacationrental branding

Mercedes Brennan is a talented designer who has honed her skills in the world of celebrity décor and design. Having worked with celebrity designer Windsor Smith on a home that was subsequently sold to Gwyneth Paltrow, she has turned her hand to her real passion – vacation rentals – and we can all now benefit from her blog at

She works on the premise that anyone of us…..even me…..can create a brand for our vacation homes and leads the way with easy to follow guidelines. If you are at all interested in creating the look that will inspire guests to book your place, Mercedes’ blog is the place to go.

This is what we talked about in this episode:

  • How to get your place to ‘suck up bookings’
  • Why there is so much power in having a beautiful vacation rental
  • 3 design mistakes no-one wants to make
  • Why you need to get rid of the ‘granny bedspread’
  • What it would mean to date or marry your furniture!
  • The reason to ditch the dumpy sofa
  • Your aesthetic brand, and how to translate a theme, mood or vibe into your décor
  • How to appeal to your ideal guests
  • Why your architecture matters
  • Lighting from big box stores…..and a blog post promise!
  • How to approach decorating in an affordable way

And much more!

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Igavel Auctions

House of Windsor – Veranda Magazine ( spot the horse in the doorway!)

The Design Concept Part One

Where you can find Mercedes: