About

Your Go-To Educational Resource for Short-Term Rental Success

At Vacation Rental Formula Business School, we equip individuals with the knowledge and tools needed to thrive in the industry.

Our founders, Heather & Mike Bayer, along with Jason Beaton, have a passion for teaching short-term rental hosts and managers.

With an extensive background in property management, hospitality, and digital marketing, they established Vacation Rental Formula in 2014 to provide comprehensive education in response to the industry's needs.

Whether you're a seasoned professional or just starting out, we're here to empower you with the resources to create a thriving business that prioritizes customer satisfaction and sets you up for success!

Meet the Team Behind the VRF B-School

Heather Bayer
Co-Founder & Director of Education & Training
Vacation Rental Formula

Short-term rental investor, blogger, podcaster, and vacation rental guru! Heather has been immersed in the industry since 1998 as the owner of seven properties and CEO of one of Ontario's leading rental agencies managing 180 rental cottages. She's also the co-founder of the Vacation Rental Formula, the best educational resource for owners and managers, and the creator and lead presenter for this incredible program.

Heather Bayer
Co-Founder & Director of Education & Training
Vacation Rental Formula
Mike Bayer
Co-Founder & CEO
Vacation Rental Formula

Every superstar talent needs a producer to help keep the ship on course, and Mike has held this role since their idea for an online vacation rental education resource was first formed in 2004. Being an adult educator, multi-media creator, STR property maintenance expert, and online marketing enthusiast makes Mike's contribution wide but valuable on many levels.

Mike Bayer
Co-Founder & CEO
Vacation Rental Formula
Jason Beaton
Chief Technology Officer
Vacation Rental Formula

Since 2016, Jason has been the glue that holds the team and the technology together. As a Certified Digital Marketing Professional and a Certified Consultant for Active Campaign (CRM Platform), he has always brought an incredible knowledge and ability to make technology talk to each other, including working with property managers to streamline API systems and automation of business functions.

Jason Beaton
Chief Technology Officer
Vacation Rental Formula

Our Education Partners

Jodi Bourne
VR Consultant & Web Designer
Jodi Bourne Vacation Rental Consulting
Vacation rental business coach, digital marketing strategist, and website designer Jodi fell head first into the tourism industry after a 10-year career in public relations and marketing. She quickly found her passion for helping individual owners and boutique property management companies build their businesses, diversify their marketing, and elevate their brands. As an industry educator, she has guided hundreds of hosts as they built and marketed their hospitality businesses.