Podcast Archives - Vacation Rental Formula
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VRS273 – 5 Mistakes That VRBO’s Often Make (2019)

A few years ago I wrote a blog post that went on to be one of the most popular on Cottage Blogger. It was called 10 Mistakes VRBO Owners Often Make. It listed a number of things owners frequently did that could be detrimental to their rental business – and downright catastrophic if they did […]

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VRS272 – Investing in Short-Term Rental Property with Erica Muller of Vrolio

Today’s guest has been a realtor for 16 years in the Orlando area. She’s one of a few real estate agents who really understand the vacation rental business and the challenges involved in selling a short-term rental. Earlier this year the vacation rental real estate listing site, Vrolio, was given a soft launch. The listing, […]

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VRS271 – Let’s Book Direct! With Annie Switzer and Joe Godar

Last year, the inaugural #BookDirect Guest Education Day reached an estimated 3.5 million travelers with direct email campaigns and had a social reach of over 24 million consumers. A year later, the movement hasn’t lost any momentum as more and more owners, and property managers release their dependence on the major OTAs and increase their confidence in […]

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VRS270 – 7 Alternative Ways to Promote Your Vacation Rental Business

How do you get seen in a market that is so crowded? When there are thousands of similar properties vying for travelers attention it’s pretty near impossible to get to the top of the search. In this episode, we explore 7 different ways of getting your property in front of prospective guests long before they […]

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VRS269 – Getting Personal with Automation Part 2 with Brad Martineau

The customer experience applies across every transaction we have, and a poorly executed experience can result in an unhappy client or even a lost one. Fortunately, we have the power to develop, control and play out the best experiences ever for our customers.   We just need to know how. Brad Martineau of Sixth Division lives, […]

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VRS268 – Seeking Perfection: How To Generate 5 Star Vacation Rental Reviews

It’s over a decade since Flipkey disrupted the vacation rental industry with the concept of publishing live reviews. We hated the idea then. It was awful to think that guests could post a review without it being screened by the owner or manager. What would happen if it was negative and we didn’t agree? Flash […]

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VRS265 – 10 Projects for Growing My Vacation Rental Business in 2019

A vacation rental business is a continuous process of managing projects – some new and extensive, others smaller and more routine but nevertheless, important. And, after 15 years of running a busy property management company, it’s still exciting to start a new round of planning. In this episode, I share ten of the programs we’ll […]

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VRS264 – Planning and Executing a Great Vacation Rental Website Plan

Designing a website is more than piecing together a bunch of pages showing a listing, rates, and availability. The team at Lodgify are great at developing their own content, and founder Dennis Klett joins me on this episode to share his tips on planning out a website, branding and making the components of a good site […]

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