In this second part of the series on building a vacation rental website, the Chief Marketing Officer of Vacation Rental Formula talks about the thorny topic of theme selection.

Finding the right theme to showcase your property and the location content you are going to build is a necessary but often time-consuming task. There are thousands of themes available, so where do you start?

In this episode, Jason explains why the demo content you see on theme websites, is not what you’ll receive when you download, and what you need to do to build a site that looks just like the demo.

He suggests the type of theme to look for and offers recommendations on how to make the right selection.

In our discussion Jason talks about:

• What a theme actually is and how it fits into the structure of a website.
• The importance of mobile optimization.
• What pages you need to have at the minimum.
• The difference between a theme and a website design template.
• Why a theme never looks the same as the demo.
• Types of themes that work well for vacation rentals.
• What you should look for in a theme from a vacation rental owner point of view.

Sites mentioned in this episode:

Theme Forest

Thrive Themes

Divi Themes

WP Engine

GreenGeeks

If you enjoyed this episode be sure to check out Part One in the series here >>