VRS332 - In The Short-Term Rental Trenches with Sharon Michie of Cottages to Castles

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For most property managers these unprecedented times have forced us into territory we’ve not encountered before.  Rapidly changing scenarios; cancellations; policy reviews and government edicts are just a few of the situations we’re dealing with.  We have to be proactive, creative, and above all, optimistic if we want to come out the other side with an intact business.

In this new series, property managers talk about how they are handling what’s coming at them and offer tips and suggestions to help others survive.

Sharon Michie has hospitality built into her genetic make-up.  Following in her grandfather’s and parents footsteps in the hotel business, and then her mother’s venture into vacation rentals in the Sanibel and Captiva Islands, she’s been running a thriving property management company for well over two decades.

Over that time, Sharon has faced hurricanes, oil spills, red tides, recessions and now, COVID-19.  She says the experience of emergency management through the years has prepared her for what we’re facing now, but it’s still a challenge.

In this interview, Sharon shares what she is doing to maintain relationships with guests and owners and explains some of the strategies she’s using to keep afloat during this time.


Cottages to Castles