VRS123 - Pinterest For Vacation Rental Impact – with Nancy McAleer
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Take three beautiful properties, a content-rich website and a passionate owner who understands the value of blogging and focused social media activity, and you have a recipe for vacation rental success.
As an executive with Canadian retail company, Jacob, Nancy McAleer had a high-powered job that ended with a ‘golden parachute’ offer when the company was approaching bankruptcy. Rather than taking on another corporate role, Nancy switched gears, and along with friends, purchased properties on Anna Maria Island in Florida, and the rest is history.
Armed with the marketing knowledge gained from her previous job and a strong eye for design and décor, Nancy has created the appealing accommodation that is being rewarded with plenty of reservations. The Wix-built website is a model of how a VR site should look, with a focus on the destination as well as powerfully presented images and text.
Alongside this, her social media strategy is designed to drive traffic to the site which now generates 20% of bookings.
In this episode, we explore this strategy, with particular reference to Pinterest, the platform that drove 4,761 people to her website in 2015.
We talked about:
The power of beds and bedding – why being pillow-happy and slumber-worthy brings more guests
The importance of a website to drive traffic to and from social sharing platforms
Why Pinterest is such a good match for vacation rentals
Why personal and business boards accounts need to be separated
How to start off with Pinterest and create your first boards
Answering your guests' questions with pins
The range of content to include on a Pinterest board
Keyword-rich descriptions and why they are important
What to include in a description and what to leave out
Working with bloggers – hint…they are power-Pinterest users