VRS030 - Successful Owner Series with Thibault Masson – From St Barths to Bali

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A few weeks ago I came across a press release from the owner of a luxury St Barth’s villa. The release was not about the property or the island – it was on the topic of securing a great deal for a vacation rental – and it was a great way of creating a newsworthy story that might be picked up by the media. I recognised Thibault Masson in the byline as an owner who is just about ‘everywhere’ on the web. From contributing to discussions on LinkedIn to posting interesting content on Google + to tweeting regularly, Thibault has a real handle on social media and I wanted to talk to him about that, as well as find out how he manages properties that are divided by a 12 hour time difference and thousands of miles.


@realbali_com is a great example of a successful #vacationrental owner. Check out this podcast with @cottageguru

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Our talk covered a range of topics including property management, social media, the best tools to manage multiple properties, and the importance of creating a relationship with guests even while using a vacation rental management agency. We talked about:

  • How being head of marketing for an online travel company and publisher of a fashion magazine morphed into becoming a villa rental specialist
  • The three mistakes Thibault would not make again if he was starting up tomorrow
  • Why Airbnb are training owners to be hosts in Bali
  • The importance of reviews particularly when listing on Airbnb
  • How to write content for a niche market and gain clients
  • Why guests need to see your face
  • How to get Homeaway and other listing sites to re-tweet your listing
  • Creating a relationship with guests while renting with an agency
  • The best tools for managing your time

Press Release – 7 Tips to Negotiate a Discount with a Villa Rental Owner

Villa DOMINGUE in St Barths, French West Indies

Villa BULUNG DAYA in Bali, Indonesia

Villa ADAGIAN in Bali, Indonesia

Real Bali

Real Bali on Facebook

Real Bali on Google +

Real Bali on Twitter

Saint Barth’s

Smart Passive Income – Pat Flynn



Wimco Villa Rental

Trip Advisor profile

Thibault’s About Me Site

Who's featured in this episode?

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