Podcasts
VRS078 - Landing Pages and Lead Generation For Your Vacation Rental Business
I have a big confession to make and it’s a little embarrassing.
We do not have a mailing list…………yes I hear the crickets too.
I don’t mean for Cottage Blogger – that’s different. If you check out the top of our home page you’ll see there is my free book – Staged to Rent (our lead magnet) – and if you click on the image it takes you to a sign-up box ( a Lead Box), which will put your name on our mailing list, and then you’ll get additional content and may be more likely to come back to the site again.
You have probably signed up for many of these free ebooks, white papers, resources, and video tutorials. The free content is designed to encourage trust and loyalty.
It’s a tried and trusted formula to help create relationships with visitors to a website because if you don’t provide real value in exchange for that email address your new subscribers won’t stay around for long.
However, despite years of knowing this, we’ve never collected emails from the thousands of visitors who come to our agency website every week.
In this week’s episode, I’ve invited the Marketing Educator from Lead Pages to join me and hopefully help me with my new task of turning CLRM into a lead generating site.
Bob Jenkins, AKA Bob the Teacher, has been training internet marketers for years and he’s also a talented business coach – he coached Mike and I for three months last year. It was great to talk to Bob and to hear his views on how lead generation tactics could work for independent vacation rental owners as well as managers.
After the interview Mike joined me for a few minutes to talk about a new project we have underway and why you should join us on the next step of our journey.
Bob shared with us….
- Why we shouldn’t let our guest leads get away
- What Lead Pages is and how they attract site visitors to subscribe to a mailing list
- How to use Lead Pages as a website
- The best types of lead magnets to use
- Why CLRM (my company) might be driving new clients away
- The steps an owner or manager can take now to start collecting more leads
- Which Lead Pages plan is best for our needs
Lead Pages
CLRM Owner Subscribe page (Link to follow soon)
About Bob The Teacher
Where you can find Bob & LeadPages™:
Website
Google+
Who's featured in this episode?
