VRF B-School Presents

BUY ONE, GET ONE 50% OFF

Book Direct Marketing
WITH JODI BOURNE

Get your short-term rental marketing on the right track with this comprehensive bundle, combining "The Foundations of Vacation Rental Marketing" and "Branding Your Business" courses.
Buy Now For $397
Get this bundle and save $97

This business changing package offers two transformative courses for vacation rental owners: "The Foundations of Vacation Rental Marketing" and "Branding Your Business."

By purchasing one course, you get the other for 50% off, providing comprehensive learning on effective marketing strategies, developing a unique brand, and enhancing rental business performance.

Benefits include lifetime access to both courses, practical tips, community engagement, and skills to stand out in the competitive market.

This limited-time offer is ideal for elevating your rental business through expert marketing and branding techniques.

Jodi Bourne
VR Consultant & Web Designer
Jodi Bourne Vacation Rental Consulting
Vacation rental business coach, digital marketing strategist, and website designer Jodi fell head first into the tourism industry after a 10-year career in public relations and marketing. She quickly found her passion for helping individual owners and boutique property management companies build their businesses, diversify their marketing, and elevate their brands. As an industry educator, she has guided hundreds of hosts as they built and marketed their hospitality businesses.

COURSE 1 of 2

THE FOUNDATIONS OF VACATION RENTAL MARKETING

Price $297

Get a strong understanding of the fundamentals of vacation rental marketing and be equipped with the skills and knowledge needed to create a successful marketing strategy for your rental!

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Whether you are a first-time rental owner or an experienced host, we'll help you understand the key elements of successful vacation rental marketing.

You begin by exploring fundamental questions that every rental owner should address when developing their marketing strategy. From identifying your target market and leveraging your rental's unique features to optimizing listing sites and exploring alternative marketing channels, you'll get all the answers you need in this course.

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By the end of this course, you'll gain a strong understanding of successful vacation rental marketing and be well-prepared to elevate your rental business to new heights.

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THE FOUNDATIONS OF VR MARKETING
you will learn how to

1
UNDERSTAND THE KEY QUESTIONS TO ASK WHEN DEVELOPING A MARKETING STRATEGY FOR YOUR VACATION RENTAL
2
IDENTIFY AND DEFINE YOUR TARGET AUDIENCE, OR GUEST AVATARS, TO CREATE A MORE EFFECTIVE MARKETING PLAN
3
DEVELOP A UNIQUE SELLING POINT FOR YOUR RENTAL THAT DIFFERENTIATES IT FROM THE COMPETITION
4
UTILIZE LISTING SITES AND OTHER MARKETING CHANNELS EFFECTIVELY TO REACH YOUR TARGET AUDIENCE
5
DIVERSIFY YOUR MARKETING EFFORTS TO INCREASE EXPOSURE AND BOOKINGS
6
CREATE A DIRECT BOOKING WEBSITE THAT OPTIMIZES THE GUEST EXPERIENCE AND INCREASES DIRECT BOOKINGS
7
UNDERSTAND THE IMPORTANCE OF A MARKETING BUDGET AND HOW TO ALLOCATE IT EFFECTIVELY
8
USE DATA AND ANALYTICS TO MEASURE THE SUCCESS OF YOUR MARKETING EFFORTS AND MAKE INFORMED DECISIONS FOR FUTURE CAMPAIGNS.

COURSE 2 of 2

BRANDING YOUR BUSINESS

PRice $197 - 50% OFF As PART OF THIS BUNDLE

Establishing a memorable brand is important to stand out in today's competitive marketplace. A strong brand allows you to differentiate yourself, cultivate trust with potential guests, and create a loyal following of repeat visitors.

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By the end of the course, you'll gain a comprehensive grasp of the key elements of short-term rental branding so you can develop a strong brand presence that aligns with your business goals.

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BRANDING YOUR BUSINESS
you will learn how to

1
UNDERSTAND THE ROLE OF BRANDING IN SHORT-TERM RENTAL BUSINESSES

2
DIFFERENTIATE YOUR RENTAL FROM THE COMPETITION AND BE MEMORABLE TO POTENTIAL GUESTS
3
DEVELOP A BRAND STORY THAT REFLECTS YOUR RENTAL'S UNIQUE HISTORY AND CHARACTER
4
IDENTIFY YOUR RENTAL'S MISSION AND VALUES AND LEARN HOW TO EFFECTIVELY COMMUNICATE THEM TO GUESTS
5
CREATE A VISUAL IDENTITY THAT REFLECTS YOUR RENTAL'S BRAND AND ENHANCES ITS OVERALL APPEAL
6
UNDERSTAND THE IMPORTANCE OF CONSISTENT BRANDING ACROSS ALL TOUCHPOINTS, INCLUDING YOUR WEBSITE, SOCIAL MEDIA, AND GUEST COMMUNICATIONS
7
USE DATA AND FEEDBACK TO REFINE YOUR BRAND AND CONTINUALLY IMPROVE ITS EFFECTIVENESS
8
APPLY YOUR NEW BRANDING KNOWLEDGE TO CREATE A MEMORABLE AND EFFECTIVE BRAND FOR YOUR OWN SHORT-TERM RENTAL BUSINESS.
THE FOUNDATIONS OF
VACATION RENTAL MARKETING
A VRF B-SCHOOL ORIGINAL
$297 - One Time Purchase
Get a strong understanding of the fundamentals of vacation rental marketing and be equipped with the skills and knowledge needed to create a successful marketing strategy for your rental!
‍
Comprehensive Marketing Strategies: From targeting your ideal market to leveraging your rental's unique features.
‍Practical Tips and Insights: Learn to craft your unique selling point and maximize exposure on multiple platforms.
Lifetime Access: Includes peer-to-peer messaging and a dedicated course space for interactive learning.

Learn How to:
> Develop effective marketing plans.
> Utilize listing sites and direct booking websites.
> Allocate marketing budgets wise​​​​ly
BRANDING YOUR BUSINESS
A VRF B-SCHOOL ORIGINAL
$197 - One Time Purchase
50% Off As Part Of This Bundle
Get the knowledge and expertise to optimize the performance of your short-term rental business and stay ahead of the competition in just a few days!

In-Depth Branding Insights: Establish a strong brand to stand out in the competitive market.
‍Target Audience Alignment: Create a brand personality that resonates with your audience.
‍Lifetime Access: Engage with the VRF B-School community and access course materials anytime.
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‍Learn How to:
> Differentiate your rental in the market.
> Develop a compelling brand story.
> Create a consistent brand across all touchpoints
BUY THIS BUNDLE TODAY

ABOUT THE COURSE

Frequently asked questions

WHEN DO THESE COURSES START AND FINISH?
The courses are self-paced and you may take as long as you need to complete them. There is no time limit for completion.
HOW LONG WILL I HAVE ACCESS TO THE COURSE?
You will have lifetime access to the courses when you purchase the individual course. Should VRF B-School close or change ownership you will be given no less than 90 days notice if your access will change. You will have guaranteed access for no less than one year after purchase.
HOW DO I ACCESS THE COURSE MATERIALS?
Log in to VRF B-School Courses by clicking Login in the upper right of our website.
Course videos are not available for download and must be viewed through the platform. Some items, such as course worksheets, will be available to download.
You can also download the Kajabi App for iOS here or Android here for access on smart devices. Offline viewing is not available on the app.
WHAT EQUIPMENT/TOOLS WILL I NEED TO COMPLETE THE COURSES?
Access to a computer or smart device, spreadsheet software (Excel or Google Spreadsheets), an email account, and an eager and open mind!
WHAT IF I AM UNHAPPY WITH THE COURSE?
Oh no! We don't want that! We offer a 30-day money back guarantee on course purchases. If you are unhappy with the courses for any reason, let us know within the first 30 days and we will refund your payment. We will even email you a reminder before the 30 days is up to make sure you are happy.
WHAT DO I DO IF I NEED HELP?
For questions about your billing or accessing the course materials, email support@vacationrentalformula.com. If you have a question about how you put the course methods to work in your own business, we encourage you to ask those in the VRF B-School Success Circle Facebook Group.
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