VRS006 – Getting Analytical with VR Marketing Expert, Matt Landau

I’m still buzzing from  my trip to Phoenix to the HomeAway Summit which was an amazingly valuable logoweekend.  The best part of the trip was the networking and the tremendous professionalism and enthusiasm shown by the 350+ vacation rental owners who attended.  I talked to owners with properties in Costa Rica, Panama, British Columbia, and just about every US state from Hawaii to Rhode Island.

I also met many of the VR professionals we hear about in marketing and advertising – Jonathan Murray from MYVR; the folks from Evolve and Glad To Have You; Joel Rasmussen from the Austin Rental Alliance and Heather Weierman of the California Vacation Rental Managers Alliance.  I hope to interview many of these over the next few months so stay tuned!

The person I most wanted to meet was Matt Landau from the Vacation Rental Marketing Blog and VR Leap.

Matt has been instrumental in helping many owners feel their way through the marketing maze.  Through clear explanations of analytical techniques he promotes the idea of keeping tabs on marketing activities so owners  can establish what is most effective for them.  My chat with Matt ranged over these topics as well as his experiences of being an owner in a lesser-known historical area of Panama City.

More spefically, in this episode you’ll hear from Matt about:

  • How he got into vacation rentals
  • His philosophy on the business and why guests like to live like a local
  • Why owners need to be analytical about their marketing
  • Why being a ‘professional’ owner can help their bottom line
  • The number one download from his website that will give a real insight into what the experts are saying about the business

And much more……….

Resources mentioned in this episode include:

Evelyn Gallardo’s Discovery Beach House


Vacation Rental Marketing Blog

VR Secrets of the Trade – VR Leap

Los Cuatro Tulipanes – Matt’s vacation rentals in Panama

8 Vacation Rental Lessons I’ve Learned

 Do you have a question?

If you have a question you’d like answered on the show, pop on over to my voicemail page and leave me a message. I want to include an Owner Question feature on future shows so let me have yours!

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