Take Control Of Your Short-Term Rental Business
And Stop Relying On The Major Listing Sites For Your Bookings!

Learn Digital Marketing Skills To Boost Your Business and allow your guestS to #BookDIRECT

Why This Course?

Grow your knowledge of digital marketing


Move away from the reliance on online travel agencies for bookings and manage your business your way!

Trusted Knowledge

You will learn from a team with over 30 years of combined experience as owners, managers and digital marketing experts.

Anytime, Anywhere

Take your time to complete this course from your laptop, smart phone, TV and whenever you need it.



Mike Bayer (CEO), Heather Bayer (CCO), and Jason Beaton (CMO) with over 30 years of collective vacation rental business expertise and digital marketing knowledge, we have helped to build and grow 1000's of short-term rental businesses.

In this constantly changing vacation rental industry, it is our mission to provide individuals, owners and management businesses with the skills to master the critical tactics and strategies that will drive their business growth.

Some Feedback

What people are saying


Need some examples
Of Our Digital Marketing Knowledge?

Watch & Listen To Our latest CONTENT about DIGITAL marketing FOR VACATION RENTAL

Play Video

VRS375 – The How’s & Why’s of Book Direct

February 3, 2021, is the fourth annual Book Direct Day where owners and managers share messages with the hashtag #BookDirect and educate guests about the benefits of working directly with them.
Those who drew the positive straw are still reeling from the massive business boost, while those who suffered through wave after wave of cancellations and no re-bookings are still struggling to figure out what to do next. 

Read More »

Vacation Rental Marketing 2.0

The Road To Listing Site Independence
and #BookDirect




Skill Level


LESSON Duration




The Vacation Rental Marketing 2.0 Program was born in 2017 out of a realization that the dependance that short-term rental business owners placed on the online travel agencies (OTA's) like Airbnb, HomeAway, VRBO, Booking.com and many others was unbalanced. We have taught for a long time that building your business on rented land leads to a business not founded on a solid foundation but subject to the will of outside parties. Nothing has demonstrated this more than the challenges we have faced with the Covid-19 Pandemic.

This program will give you the foundational knowledge and the step by step instructions to allow you to begin to take back control of your bookings and build a business that is future proof. 

Completing this course will help you:

Who is the course for?

This course was created for vacation rental business owners that already have at least 1 years experience renting and have completed or are soon to complete their self-managed website. However, there are many components of this program suitable for newbies and business owners who currently only have online listings.


What will you be learning
as part of this program?

Week 1

Creating Your Marketing Avatar

An avatar (or persona) is a made-up, generalized character that encompasses the various goals, needs and observed behaviour patterns of your ideal guest. This module will help you establish who your ideal guest is. We can then build everything else around this person to make your marketing as effective as possible.

Creating Your Marketing Avatar

9 Lessons - 0:32 hours
2 Q&A Replays - 1:58 hours

Week 2

Creating Your Company Brand

Branding is the conscious and unconscious efforts and effects that create your brand. It includes your business name, logo, signage, slogans and other marketing efforts, as well as the unconscious impacts of your brand on your market. We will walk you through the basics of business branding and how to establish your brand so your guests will come back to you and not the OTA's.

Creating Your Company Brand

11 Lessons - 1:26 hours
2 Q&A Replays - 1:53 hours

Week 3

Vacation Rental Website Development

Your website is the foundation of your business. It is the hub for lead generation, converting traffic to bookings and creating the relationship with your potential guests. This module does not teach you how to build a website but what you need to include in your website.

Vacation Rental Website Development

26 Lessons - 1:58 hours
1 Q&A Replay - 1:08 hours

Week 4

Understanding The Digital Relationship

As a society, we are now fully immersed in the digital world. However, this change has happened so quickly that most businesses have not yet mastered the art of building relationships, digitally, with their clients. This module will cover the bases and allow you to create a customer path to build that solid, long-lasting relationship.

Understanding The Digital Relationship

13 Lessons - 1:11 hours
1 Q&A Replay - 0:58 hours

Week 5

Building Your Email List

Email is still the best way to reach your potential guests but how do you break through the noise that we all have in our inboxes? We will show you the tips and techniques to get leads and stay connected with your clients and the system for playing the long game to convert them to guests...even if they are not ready to book with you now!

Building Your Email List

12 Lessons - 2:34 hours
1 Q&A Replay - 1:18 hours

Week 6

Marketing Automation

There are a lot of moving pieces to managing your own marketing but utilizing easy to use automation makes it all much easier. In this module we will cover some of the key automation systems you can employ and how they will make your workflow much more efficient and reliable.

Marketing Automation

15 Lessons - 1:33 hours
1 Q&A Replay - 0:57 hours

Week 7

Traffic Generation

The flow of traffic to your business is 100% controllable. You can have a slow steady flow that will net you some bookings or you can turn on the fire hose and be looking for new units for your inventory as quick as you can fill them. This module will show you how you can achieve this with Organic and Paid traffic.

Traffic Generation

8 Lessons - 1:20 hours
2 Q&A Replays - 2:21 hours
icon About

OUR mission is to help people without digital backgrounds build and grow their VACATION RENTAL bUSINESSES.

More Benefits

You might also be interested in THESE EXTRAS...

Please Note: These benefits are only available with certain purchase options!

SEmi-Private Training

13 Bi-Weekly Sessions

Held in small groups (no more than 5) our team will help you step by step with specifics for your business especially in areas where you are stuck. (Value $997)

13 Bi-Weekly Sessions

Available only to Expert Registrants!

Live Training

8 Live Training Sessions

Held each week we will walk everyone through the training for the week and encourage questions and participation. These sessions are open to all Formula Club Members and VRM 2.0 Registrants.

8 Live Training Sessions

Available to Expert, Advanced And Pro Registrants!

FREE T-Shirt

Vacation Rental Formula T-Shirt

Get your very own Vacation Rental Formula T-Shirt and join a very proud community of short-term rental professionals.

Vacation Rental Formula T-Shirt

Available to Expert, Advanced And Pro Registrants!

Vacation Rental Marketing 2.0


Inc. Semi-Private Training
$ 997
  • Full Course Access
  • 13 Semi Private Training Sessions (6 Months)
  • 2 Years Formula Club Membership
    (inc. 8 Weeks Live Training)
  • Free T-Shirt
Best Value


Inc. 8 Weeks Live Training
$ 497
  • Full Course Access
  • 1 Year Formula Club Membership (inc. 8 Weeks Live Training)
  • Free T-Shirt


$ 247
  • Full Course Access
  • 8 Weeks Live Training
  • Free T-Shirt


$ 97
  • Full Course Access


Pay What You Can

Your choose your budget...$5 Minimum
$ ???
  • Full Course Access

30 Day Money Back Guarantee

We stand by what we have created for you inside the Vacation Rental Marketing 2.0. If you are not completely happy in the first 30 days we will refund your purchase entirely. 

This means that you should REGISTER NOW and get a look inside this incredible vacation rental marketing program…risk free!